BetaHCF Case Studies Library is in beta. We're still adding campaigns and fixing things.
HCF Case Studies Library

← All agencies

Hill Holliday

Formerly: Hill, Holliday, Connors, Cosmopulos

Kind
Creative generalist
Parent
Attivo Group (formerly IPG)
Country
US
Website
https://www.hhcc.com
Clients
Ad Council · American Lung Association

Campaigns (2)

CampaignClientYearTopicRole
Talk About Vaping (youth vaping prevention, parents of 10-14-year-olds)
'You're The Best Person' wave (August 2024), developed pro bono by Hill Holliday; films directed by the Perlorian Brothers via MJZ; drives to TalkAboutVaping.org. The case file also credits Hill Holliday for earlier waves from 2020.
Ad Council / American Lung Association2024TobaccoCreative
Saved By The Scan (lung cancer screening)
Pro bono; launched on World Lung Cancer Day 2017 (CCO Lance Jensen quoted). New PSAs for World Cancer Day, February 2025, also by Hill Holliday (https://www.hhcc.com/news/american-lung-association-and-the-ad-council-unveil-new-psas-highlighting-the-significance-of-early-detection-for-lung-cancer/).
Ad Council / American Lung Association (LUNG FORCE)2017Cancer screeningCreative

Research notes

Boston agency. Still trades as Hill Holliday at hhcc.com (live 2026-10-22); not merged into Mullen. IPG sold it to New Zealand's Attivo Group in January 2024, so it was not part of the Omnicom-IPG merger. Credits checked 2026-10-22 against fetched pages: Saved By The Scan (ALA 2017 release, Hill Holliday 2025 news post), Talk About Vaping (Hill Holliday 2024 news post).

Sources

  1. https://www.lung.org/media/press-releases/american-lung-association-and-ad-council-launch-sc
  2. https://www.hhcc.com/news/american-lung-association-and-the-ad-council-unveil-new-psas-highlighting-the-significance-of-early-detection-for-lung-cancer/
  3. https://www.hhcc.com/news/the-best-work-you-may-never-see-american-lung-association-ad-council-hill-holliday-inspire-parents-to-talk-to-their-kids-about-vaping-in-perlorian-brothers-directed-psas/
  4. https://www.marketingdive.com/news/ipg-sells-hill-holliday-deutsch-new-york-agency-MA/703910/

Record agencies/hill-holliday.json, updated 2026-10-22