lung.orgSaved By The Scan (Lung Cancer Screening)
“You stopped smoking. Now start screening.”
First national PSA campaign on lung cancer screening, launched on World Lung Cancer Day, August 1, 2017, by the American Lung Association's LUNG FORCE initiative and the Ad Council. It urges current and former heavy smokers to take an eligibility quiz at SavedByTheScan.org and talk to their doctor about a low-dose CT scan.
- Years
- 2017–now
- Country
- United States
- Topic
- Cancer screeningTobacco
- Asks people to
- Seek helpStart
- Strategy
- MetaphorSimple instructionTestimonial
- Channel
- OutdoorSearchSocial (paid)TV
- Audience
- AdultsOlder adultsAbout 9 million high-risk Americans aged 55-80 who smoke or quit within 15 years with a 30 pack-year history (pre-2021 USPSTF criteria).
Evidence
Self-reportedUnknown
ALA/Ad Council tracking: before the 2017 launch 26% of eligible people had talked to their doctor and 18% had been scanned; at a later (undated) wave 33% had talked to their doctor and 27% had been scanned. Sponsor tracking, no comparison group.
Sponsor (who paid)
- Ad Council Ad Council (pro bono), campaign producer
- American Lung Association (LUNG FORCE) NGO, partner/sponsor
Credits (who made it)
- Hill Holliday Creative, 2017-2025 source
Executions (individual ads)
- Mountain of cigarettes (former smoker Eva Marie climbs a mountain of cigarettes) 2017 · tv
- This billboard on the side of the road has saved lives. 2024 · social-paid · meta-ad-library
- Lung cancer screening reminder from the American Lung Association 2026 · social-paid · meta-ad-library
- Early detection is key in the fight against lung cancer 2025 · social-paid · meta-ad-library · 1K - 2K impressions · spend <$100
Sources
- American Lung Association and Ad Council launch screening campaign (ALA press release) sponsor · 2017
- Lung Association turns nation turquoise to raise awareness for lung cancer (Ad Council press release) sponsor
- Ad Council fights lung cancer with 'Saved By The Scan' campaign (Campaign) news
- Hill Holliday / Ad Council: Saved by the Scan (The Drum creative works) archive
Research notes
Tagline taken from search-result summaries of trade coverage; verify exact wording. Eligibility criteria changed in 2021 (USPSTF: age 50, 20 pack-years); check whether the campaign updated. Credits checked 2026-10-22 against fetched pages: Hill Holliday (American Lung Association release, 1 Aug 2017: campaign 'developed pro bono by creative agency, Hill Holliday', launched on World Lung Cancer Day; The Drum creative-works entry by Hill Holliday, same date). Corrected 2026-10-22: source changed from Campaign US, which is paywalled and shows no credit. Links (#82) from the Ad Council cause page's Visit Campaign Site button, checked 2026-10-23.
Record cases/saved-by-the-scan.json, updated 2026-10-23· Link to this campaign