adcouncil.orgYouth Vaping Prevention (Talk About Vaping)
Also: #DoTheVapeTalk · Get Your Head Out of the Cloud · You're The Best Person
American Lung Association and Ad Council campaign urging parents of 10-14-year-olds to have ongoing conversations with their kids about the dangers of e-cigarettes, directing them to conversation guides at TalkAboutVaping.org. Waves include 'Get Your Head Out of the Cloud', '#DoTheVapeTalk' (August 2022, dance-challenge spots) and 'You're The Best Person' (August 2024).
- Years
- 2020–now
- Country
- United States
- Topic
- TobaccoVaping
- Asks people to
- Never startTalk to someone
- Strategy
- HumorSelf efficacy
- Channel
- InfluencerOutdoorPrintSocial (organic)Social (paid)TV
- Audience
- ParentsParents of children 10-14; Ad Council research found only 2 in 5 parents confident they could influence their child not to vape.
Evidence
NoneUnknown
Sponsor (who paid)
- Ad Council Ad Council (pro bono), campaign producer
- American Lung Association NGO, partner/sponsor
Credits (who made it)
- Hill Holliday Creative, 2020-2024 source
Executions (individual ads)
- Get Your Head Out of the Cloud tv
- #DoTheVapeTalk (dance challenge, with 'Backpack Kid' Russell Horning) 2022 · social-organic
- You're The Best Person ('Narrator', 'Sitcom') 2024 · tv
- It's never too early to start the conversation. 2024 · social-paid · meta-ad-library · 175K - 200K impressions · spend $4K - $4.5K
Sources
- #DoTheVapeTalk: New Youth Vaping Prevention Campaign Uses Dance Challenge to Address Serious Topic (Ad Council) sponsor · 2022
- American Lung Association campaign urges parents to talk about vaping with teens (Campaign) news
- Ad Council and the American Lung Association launch new campaign empowering parents to start the conversation about e-cigarettes (Produ) news · 2024
Research notes
Credits checked 2026-10-22 against fetched pages: Hill Holliday (Ad Council/ALA release, 1 September 2020, 'Get Your Head Out of the Cloud' 'Created pro bono by advertising agency Hill Holliday'; Ad Council release, 9 August 2022, new PSAs 'created pro bono by advertising agency Hill Holliday'; Hill Holliday's own news page on the 2024 Perlorian Brothers-directed PSAs; the campaign page lists Hill Holliday and Extreme Reach). startYear 2020 is confirmed by the 1 September 2020 launch release. Links (#82) from the Ad Council cause page's Visit Campaign Site button, checked 2026-10-23.
Record cases/ad-council-youth-vaping-prevention.json, updated 2026-10-23· Link to this campaign