IPG DXTRA (Interpublic)
- Kind
- Health network
- Parent
- Interpublic Group
- Country
- US
- Website
- https://www.usaspending.gov/award/CONT_AWD_75D30120F08104_7523_HHSD2002015M88164B_7523
- Clients
- CDC
Campaigns (3)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| NCIRD communications support (incl. Wild to Mild flu campaign) lead USAspending: 2020-2026, USD 66.5M. Wild to Mild (2023) imagery is credited to Weber Shandwick in trade press, so that case credits weber-shandwick. | CDC National Center for Immunization and Respiratory Diseases | 2020 | Vaccination | Strategy |
| Latent TB infection campaign (Think. Test. Treat TB) USAspending: 'LTBI campaign' 2019-2022 (USD 2.88M) and 'Latent tuberculosis infection (LTBI) campaign' 2022-2023 (USD 0.75M). | CDC Division of Tuberculosis Elimination | 2019 | Infectious disease | Creative |
| Know More Hepatitis and viral hepatitis national educational campaigns USAspending: 'Viral hepatitis/Know More Hepatitis national educational campaign' 2012-2014, 'Know More Hepatitis national education campaign' 2013-2015, 'Viral hepatitis national educational campaigns and communication support' 2016-2021 (USD 8.7M, this record), 'Communications support for viral hepatitis' 2014-2016 and 2021-2025. Know Hepatitis B link is by sponsor and years, not by name. | CDC Division of Viral Hepatitis | 2012 | Infectious disease | Strategy |
Research notes
Interpublic's marketing-services unit (recipient 'IPG DXTRA, Inc.', New York; parent recipient The Interpublic Group of Companies). The award records do not say which operating agency (Weber Shandwick, Golin, etc.) did the work. Created 2026-10-22 in the procurement pass; 'website' points to an award record because no unit website was confirmed.
Sources
Record agencies/ipg-dxtra.json, updated 2026-10-22