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Think. Test. Treat TB

“Think. Test. Treat TB”

CDC health communication campaign that raises awareness of latent tuberculosis infection among people born in the Philippines, Vietnam and other countries, and among the clinicians who serve them, urging testing and treatment.

Years
2022–now
Reach
33M impressions as reported
“March-September 2022 rollout (Caruso 2025): more than 33 million impressions and 33,000 materials shipped.”
Country
United States
Budget
CDC task orders to IPG DXTRA: 'LTBI campaign', Sep 2019-Sep 2022, USD 2,880,621; 'Latent tuberculosis infection (LTBI) campaign', Sep 2022-Sep 2023, USD 749,978 (USAspending)
Topic
Infectious disease
Asks people to
Seek helpStart
Strategy
Simple instruction
Channel
PrintSocial (paid)Website
Audience
AdultsClinicians
Non-US-born people, especially from the Philippines and Vietnam, and their providers.

Evidence

ProcessUnknown

March-September 2022 rollout (Caruso 2025): more than 33 million impressions and 33,000 materials shipped. Of 173 consumers surveyed, 71% were exposed, and 88% of those said they intended to ask their provider about TB.

Sponsor (who paid)

  • Centers for Disease Control and Prevention Federal government, funder and creator

Credits (who made it)

Sources

  1. Caruso E et al. Process and Outcome Evaluation of the Centers for Disease Control and Prevention's Think. Test. Treat TB Health Communications Campaign, United States, March-September 2022. Public Health Rep 2025;140(1):13-21 evaluation · 2025 · DOI 10.1177/00333549241268644 · PMID 39189099

Research notes

Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. Credits from contract records, 2026-10-22 procurement pass: CDC's latent TB infection campaign orders went to IPG DXTRA, Inc. (Interpublic's communications unit, New York); the record does not say which Interpublic agency did the work. Start year is the evaluated 2022 rollout; the campaign may have begun earlier. Intentions only, from a small survey. Orders: 75D30119F05695 and 75D30122F14050 (https://www.usaspending.gov/award/CONT_AWD_75D30122F14050_7523_HHSD2002015M88164B_7523). Possible vendor for earlier TB communication support: McKing Consulting, 'Communication support for tuberculosis communication and education initiatives', 2018-2020.

Record cases/cdc-think-test-treat-tb.json, updated 2026-10-22· Link to this campaign