Know Hepatitis B

CDC's first national multilingual hepatitis B testing campaign, launched June 2013 with the Hep B United coalition, urging Asian Americans and Pacific Islanders to get tested. Materials in English, Chinese, Korean and Vietnamese.

Years: 2013–now
Country: United States
Budget: USD 8,696,213 CDC task order 'Viral hepatitis national educational campaigns and communication support', Jul 2016-Aug 2021, to IPG DXTRA (USAspending)
Topic: Infectious disease
Asks people to: Start Talk to someone
Strategy: Simple instruction
Channel: Print Radio Social (organic)TV
Audience: Adults
Asian Americans and Pacific Islanders, who make up under 5% of the US population but more than half of the ~1.2 million people living with hepatitis B.

Evidence

NoneUnknown

Sponsor (who paid)

Centers for Disease Control and Prevention, Division of Viral Hepatitis Federal government, funder and creator
Hep B United NGO, partner coalition

Credits (who made it)

IPG DXTRA (Interpublic) Strategy, 2016-2021 source

Sources

CDC launches first national campaign to increase hepatitis B testing among Asian Americans and Pacific Islanders (press release, June 2013) sponsor · 2013
Hep B United Know Hepatitis B press release sponsor · 2013
Know Hepatitis B fact sheet (archived) sponsor

Research notes

Taxonomy gap: viral hepatitis has no topic value; 'infectious-disease' used. Meta Ad Library / Google Ads Transparency Center: search advertiser 'Centers for Disease Control and Prevention (CDC)' (Meta page 'CDC'). Credits from contract records, 2026-10-22 procurement pass (USAspending API): CDC's Division of Viral Hepatitis has bought its national campaigns from IPG DXTRA, Inc. (Interpublic) since 2009: 'Development of educational strategies and materials for viral hepatitis' 2009-2014, 'Viral hepatitis/Know More Hepatitis national educational campaign' 2012-2014 (USD 1.23M), 'Know More Hepatitis national education campaign' 2013-2015 (USD 2.30M), 'Communications support for viral hepatitis' 2014-2016 and 2021-2025, and the 2016-2021 'national educational campaigns' order credited here. The records name Know More Hepatitis, not Know Hepatitis B, so the 2013 launch credit is a possible match only; which Interpublic agency did the work is not on the record. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/cdc-know-hepatitis-b.json, updated 2026-10-23· Link to this campaign