BetaHCF Case Studies Library is in beta. We're still adding campaigns and fixing things.
HCF Case Studies Library

← All agencies

RTI International

Formerly: Research Triangle Institute

Kind
Research evaluation
Parent
independent
Country
US
Website
https://www.rti.org
Clients
FDA Center for Tobacco Products · CDC Office on Smoking and Health · CDC Division of HIV Prevention · Florida Department of Health · New York State Department of Health

Campaigns (8)

CampaignClientYearTopicRole
Next Legends evaluation
'Post-market research on the effectiveness of "Next Legends"', 2020-2024, USD 466,920.
FDA Center for Tobacco Products2020TobaccoResearch evaluation
Every Try Counts (evaluation)
USAspending: 'Campaign evaluation services - Every Try Counts', 2018-2023, about $9.3M. Case fda-every-try-counts has no credits yet (queued).
FDA Center for Tobacco Products2018TobaccoResearch evaluation
Fresh Empire (evaluation)
USAspending: 'Campaign evaluation services - Fresh Empire', 2016-2023 (second order 2017-2023: https://www.usaspending.gov/award/CONT_AWD_HHSF22301003T_7524_HHSF223201610032I_7524). RTI authors on the awareness/receptivity study, PMID 31704108 (2021).
FDA Center for Tobacco Products2016TobaccoResearch evaluation
The Real Cost (outcome evaluation)
FDA page: 'FDA also hired an independent firm, RTI International, to conduct a multi-year evaluation'. Contract records: general market youth campaign evaluation 2013-2018 (https://www.usaspending.gov/award/CONT_AWD_HHSF22313003_7524_HHSF223201310001B_7524), The Real Cost evaluation 2016-2024 (https://www.usaspending.gov/award/CONT_AWD_HHSF22301001T_7524_HHSF223201610032I_7524) and 2021-2027 (75F40121F19001). Creative agency was FCB New York.
FDA Center for Tobacco Products2014TobaccoResearch evaluation
Tips From Former Smokers (evaluation)
USAspending: 'Evaluation of CDC's National Tobacco Education Campaign' task orders from 2013 (this one) through 2025 (e.g. 75D30121F10967, 75D30123F18291). CBS News (https://www.cbsnews.com/news/tips-from-former-smoker-ads-ending/) cites RTI research showing quitline calls rose when Tips ads aired. Corrected 2026-10-22: first CDC evaluation order HHSD2002007200160028 starts 12 Sept 2012; later orders run through 2025.
CDC Office on Smoking and Health2012TobaccoResearch evaluation
Testing Makes Us Stronger (evaluation)
Interrupted time series evaluation (2019) with RTI Center for Communication Science authors; affiliations read from the PubMed record via NCBI E-utilities.
CDC Division of HIV Prevention2011HIV/STIResearch evaluation
New York State antismoking media campaign (evaluation)
'Antismoking Media Campaign and Smoking Cessation Outcomes, New York State, 2003-2009' (2012); RTI International authors.
New York State Department of Health2003TobaccoResearch evaluation
Tobacco Free Florida media campaign (evaluation)
'Effect of a Statewide Media Campaign on Smoking Cessation Among Florida Adults'; first author affiliation RTI International.
Florida Department of HealthTobaccoResearch evaluation

Research notes

Evaluation, not creative. Credits checked 2026-10-22 against fetched pages: FDA Real Cost page, CBS News, USAspending award records (API), PubMed/PMC affiliations via NCBI E-utilities. RTI also holds FDA's 2025-2030 contract to evaluate CTP public education campaigns (75F40125F19009). This Free Life evaluation is credited on the case file (doi 10.1093/ntr/ntab146) but was not re-checked here.

Sources

  1. https://www.fda.gov/tobacco-products/real-cost-campaign/real-cost-cost-effective-approach
  2. https://www.usaspending.gov/award/CONT_AWD_HHSF22301001T_7524_HHSF223201610032I_7524
  3. https://www.cbsnews.com/news/tips-from-former-smoker-ads-ending/

Record agencies/rti-international.json, updated 2026-10-22