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floridahealth.gov

Tobacco Free Florida

Florida Department of Health tobacco program (US-FL) created after a 2006 constitutional amendment dedicating settlement funds; its statewide cessation ad campaign has aired since December 2010, using emotional and graphic ads that drive smokers to Tobacco Free Florida Quit Your Way services.

Years
2010–now
Country
United States
Topic
Tobacco
Asks people to
Seek helpStop
Strategy
Cessation service linkFear appealTestimonial
Channel
OutdoorSocial (paid)TV
Audience
Adults

Evidence

Quasi-experimentalPositive

Using media-market variation in ad levels (Florida Adult Tobacco Survey 2011-2018, n=5,418), campaign exposure raised the odds of a past-year quit attempt (OR 1.25); about 332,604 additional smokers a year made quit attempts (Duke 2020). A cohort analysis found higher TRPs raised odds of a first quit attempt (aOR 1.02 per unit) but not relapse (Nonnemaker 2015). Quitline reach rose 67% after a 2016 service change and promotion (Keller 2020).

Sponsor (who paid)

Credits (who made it)

Executions (individual ads)

Related campaigns

Sources

  1. Duke JC et al. Effect of a Statewide Media Campaign on Smoking Cessation Among Florida Adults. Prev Chronic Dis 2020;17:E17 evaluation · 2020 · DOI 10.5888/pcd17.190271 · PMID 32078501
  2. Nonnemaker JM et al. The effect of exposure to media campaign messages on adult cessation. Addict Behav 2015;49:13-9 evaluation · 2015 · DOI 10.1016/j.addbeh.2015.05.006 · PMID 26036664
  3. Keller PA et al. Replicating state Quitline innovations to increase reach: findings from three states. BMC Public Health 2020;20(1):7 evaluation · 2020 · DOI 10.1186/s12889-019-8104-3 · PMID 31906908
  4. Florida Department of Health: Tobacco Free Florida sponsor
  5. Nonnemaker J et al. Estimating the return on investment of the Bureau of Tobacco Free Florida tobacco control programme from 1999 to 2015. BMJ Open 2021 evaluation · 2021 · DOI 10.1136/bmjopen-2020-040012 · PMID 33483438
  6. Duke JC et al. The impact of a state-sponsored mass media campaign on use of telephone quitline and web-based cessation services. Prev Chronic Dis 2014 evaluation · 2014 · DOI 10.5888/pcd11.140354 · PMID 25539129

Research notes

US-FL. Program launched 2007; paid ad campaign since December 2010 (startYear uses the campaign). Credits checked 2026-10-22 against fetched pages: RTI (PMC article: RTI authors). Corrected 2026-10-22: RTI years changed from 2010-2018 to 2011-2018, the survey and advertising period the paper analyses. Creative agency not verified (the paper notes the bureau aired ads from successful national and state campaigns). Ad library search: "Tobacco Free Florida", "Florida Department of Health". Further credits checked 2026-10-22 against fetched pages: Golin (PRWeek US Awards 2021 shortlist, read via Wayback: 'Bureau of Tobacco Free Florida and Golin / Combating Youth Vaping Head On', Best in Public Sector). Evaluation sources added 2026-10-22 (citation snowballing / helpline pass): Nonnemaker 2021, Duke 2014; evidence level and outcome unchanged. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/fl-tobacco-free-florida.json, updated 2026-10-23· Link to this campaign