theonefeather.comNext Legends
FDA youth e-cigarette prevention campaign launched June 2022 for American Indian and Alaska Native teens aged 12-17, using social media ads and billboards with culturally grounded messages about the harms of vaping.
- Years
- 2022–now
- Country
- United States
- Topic
- TobaccoVaping
- Asks people to
- Never start
- Strategy
- Social norms
- Channel
- OutdoorSocial (paid)
- Audience
- YouthAmerican Indian and Alaska Native youth 12-17 (about 400,000 teens per FDA).
Evidence
NoneUnknown
Sponsor (who paid)
- U.S. Food and Drug Administration, Center for Tobacco Products Federal government, funder and creator
Credits (who made it)
- RTI International Research evaluation, 2020-2024 source
Related campaigns
- The Real Cost 2014–now
Sources
- FDA public health education campaigns (lists Next Legends) sponsor
- FDA launches campaign aimed at preventing e-cigarette use among Native youth (Cherokee One Feather) news · 2022
- FDA launches campaign aimed at preventing e-cigarette use among American Indian/Alaska Native youth (ASCO Post) news · 2022
Research notes
Brief asked about Next Legends as a Black young adult menthol/cigar campaign; sources show it targets AI/AN youth vaping. Meta Ad Library / Google Ads Transparency Center: search advertiser 'U.S. Food and Drug Administration' and 'Next Legends'. Procurement pass 2026-10-22 (USAspending API): FDA order 75F40120F19008 to RTI, 'Post-market research on the effectiveness of "Next Legends"', Aug 2020-Feb 2024, USD 466,920. Possible vendor for the creative (contract 75F40121F19001, True North Communications Inc. (FCB), 'CTP national education campaign program TO1', 2021-2025, USD 287M): CTP's campaigns run through this vehicle, but the record does not name Next Legends. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.
Record cases/fda-next-legends.json, updated 2026-10-23· Link to this campaign