Defend Your Sleep

Also: DefendSleep.com

Television public service announcements from the American Academy of Sleep Medicine featuring Super Bowl champion and former NFL lineman Aaron Taylor, who tells how he ignored years of snoring and tiredness before being diagnosed with obstructive sleep apnea. The spots urge viewers with warning signs to talk to a doctor.

Years: 2018
Country: United States
Topic: Sleep
Asks people to: Recognize Seek help
Strategy: Celebrity Testimonial
Channel: TV Website
Audience: General public Men
adults who snore, feel very sleepy in the day, or whose bed partner notices pauses in breathing; sports viewers

Evidence

NoneUnknown

Sponsor (who paid)

American Academy of Sleep Medicine NGO

Credits (who made it)

Aaron Taylor Individual, 2018 source

Related campaigns

Count on Sleep 2021–now
Stop the Snore 2013–now

Sources

AASM and Super Bowl champion Aaron Taylor team up to tackle sleep apnea sponsor
Defend Your Sleep sponsor

Research notes

Created 2026-10-24 by an AI research pass for #103 (A3); not reviewed by a person. AASM release dated Nov 13, 2018 announced a 30-second and a 15-second TV PSA (with Adam Zucker, Randy Cross and Brian Jones in the 30-second spot) to air through the end of 2018; networks not named. The original site DefendSleep.com was not checked. endYear 2018 reflects the stated airing period; the AASM page is still live. To verify: years 2018-2018.

Record cases/aasm-defend-your-sleep.json, updated 2026-10-24· Link to this campaign