zill (Teen Mental Health)

adcouncil.org

“zill”

Ad Council teen mental health campaign launched March 2, 2026 as an extension of 'Love, Your Mind', coining 'zill' for any action that shows love to your mind, and pointing teens to zill.org and @letszill for expert-vetted self-care resources.

Years: 2026–now
Country: United States
Coined: zill
Topic: Mental health
Asks people to: Start
Strategy: Coined term Self efficacy
Channel: Influencer Social (organic)Social (paid)TV
Audience: Youth
Teens; Ad Council research (Dec 2025) found 70% of teens reported mental health struggles in the prior six months.

Evidence

NoneUnknown

Sponsor (who paid)

Ad Council Ad Council (pro bono), campaign producer
Arthur M. Blank Family Foundation Foundation, partner/sponsor

Credits (who made it)

BBDO New York Creative, 2026 source
Mister (directing duo) Production, 2026 source
Initiative Media, 2026 source

Related campaigns

Love, Your Mind 2023–now
Seize the Awkward 2018–now
Sound It Out 2021–now

Sources

The Ad Council taps teen insights, voices for a bold new approach to teen mental health (Ad Council) sponsor · 2026
The Ad Council's latest spot is one in a zill (Shots) news · 2026
zill teen mental health social good campaign (Shorty Awards) archive

Research notes

Credits checked 2026-10-22 against fetched pages: BBDO New York and Mister (Ad Council release: 'Directed by Mister and developed pro bono by BBDO'; SHOOT story on Mister and BBDO NY), Initiative (same release: 'Media agency Initiative, also part of Omnicom, provided media strategy and partner outreach support'). Corrected 2026-10-22: added Initiative (media). Could be treated as part of love-your-mind; kept separate because it has its own brand, coined term and audience. Links (#82) from the Ad Council cause page's Visit Campaign Site button, checked 2026-10-23.

Record cases/ad-council-zill.json, updated 2026-10-23· Link to this campaign