BetaHCF Case Studies Library is in beta. We're still adding campaigns and fixing things.
HCF Case Studies Library

← All campaigns · Open in the library

▶Videoyoutube.com

Odds Are Alabama

“Odds are...if you buy pills or other illicit drugs online or from a dealer, they will be laced with a deadly dose of Fentanyl.”

Year-long statewide fentanyl awareness campaign (US-AL) launched March 2023 by a coalition of state health agencies, medical associations and Blue Cross and Blue Shield of Alabama, warning that pills or drugs bought online or from a dealer are likely laced with fentanyl and pointing to naloxone, test strips and treatment via OddsAreAlabama.org (hosted by VitAL Alabama).

Years
2023–2024
Country
United States
Topic
DrugsHarm reductionOpioids
Asks people to
Never startRecognizeSeek help
Strategy
Fear appealService linkTestimonial
Channel
AppEventsSocial (organic)Website
Audience
General publicParentsYouth

Evidence

NoneUnknown

No evaluation or reach figures found.

Sponsor (who paid)

  • Alabama Department of Public Health State local government, campaign sponsor
  • Alabama Department of Mental Health State local government, campaign sponsor
  • VitAL Alabama (University of Alabama School of Social Work) Academic, campaign sponsor; hosts OddsAreAlabama.org
  • Alabama Hospital Association; Medical Association of the State of Alabama; Alabama Chapter of the American Academy of Pediatrics; Alabama Chapter, American College of Emergency Physicians NGO, campaign sponsors
  • Blue Cross and Blue Shield of Alabama Industry, campaign sponsor
  • Scout Branding Company Industry, listed among campaign sponsors (role not stated)

Credits (who made it)

Not recorded yet.

Executions (individual ads)

Related campaigns

Sources

  1. ADPH: “Odds Are Alabama” Shines Light on Dangers of Fentanyl sponsor · 2023
  2. Medical Association of the State of Alabama: Odds Are Alabama release (PDF) sponsor · 2023
  3. ABC 33/40: Suspected drug overdoses for JeffCo reach 100 deaths in 2023; state launches new campaign news · 2023
  4. VitAL Alabama: Odds Are Alabama page sponsor

Research notes

US-AL. Discovered 2026-10-22 for #17. Launched March 13-16, 2023 as a 'year-long campaign' (endYear 2024 is that plan, not a confirmed end). Channels per ABC 33/40: social media and PSAs. Scout Branding Company (Birmingham) is listed among sponsors in the release; its role (likely creative) is not stated, so it is kept as a sponsor, not a credit. Unverified (no page found that credits an agency): creative/media agency. Funding source not stated; not settlement-funded per available sources. Executions are VitAL Alabama YouTube uploads (years from relative dates). Site status 2026-10-22: dead (OddsAreAlabama.org no longer resolves; its only Wayback captures, Mar-Jun 2023, are redirects); campaign content lives at https://vitalalabama.com/odds-are-alabama/ (fetched). That page promotes the Connect Alabama app (The University of Alabama; https://apps.apple.com/us/app/connect-alabama/id1618522448, https://play.google.com/store/apps/details?id=com.vital.treatment).

Record cases/al-odds-are-alabama.json, updated 2026-10-22· Link to this campaign