Opioids Take

Research notes

US-AL. Discovered 2026-10-22 for #17. Settlement funding: Alabama Daily News (Sept 2026) calls opioidstake.com 'a website funded by the settlement'; ADMH says 'funded by the Alabama Legislature' (which appropriates the settlement money via the Oversight Commission). Launch year 2024 per legislative leaders quoted by Alabama Daily News. No creative or media agency named on any fetched page; Unverified (no page found that credits the agency): none credited. Execution years are approximate, from YouTube relative upload dates (blank where the channel showed only '1y ago'); the 'Opioids Took' and 'Letter to You' spots with 10k-270k views are marked social-paid on the assumption they were promoted, which is not confirmed. 'Anthem testimonial video' named in the council report not identified among the uploads. Instagram handle take.notice__ suggests a 'Take Notice' sub-series. Ad library search: "Opioids Take", "OpioidsTake". Procurement search 2026-10-22: ADMH's 22 Oct 2025 presentation to the Oversight Commission on Alabama Opioid Settlement Funds lists the settlement-funded 'Statewide Marketing Campaign' (USD 1.3 million in each of Act 2024-426 and Act 2025-255) and says 'Telegraph will report more on this topic today'; possible vendor: Telegraph (likely Telegraph Creative, Birmingham, which does Alabama state campaigns), not credited because the deck gives no role and does not name Opioids Take. 1819 News: Opioids Take 'has reached nearly 1.9 million Alabamians' via testimonial videos and display ads. No award notice found on Alabama's procurement or Open Alabama checkbook pages (not searchable by campaign). App: opioidstake.com (Treatment and Assistance Options page, fetched 2026-10-22) links the Connect Alabama app (The University of Alabama; https://apps.apple.com/us/app/connect-alabama/id1618522448, https://play.google.com/store/apps/details?id=com.vital.treatment).