BetaHCF Case Studies Library is in beta. We're still adding campaigns and fixing things.
HCF Case Studies Library

← All campaigns · Open in the library

▶Videoyoutube.com

Stop Judging. Start Healing.

Also: #stopjudgingstarthealing

“Stop Judging. Start Healing.”

Joint Alabama Department of Public Health and Department of Mental Health anti-stigma campaign (US-AL) launched December 2019 with TV, radio and social ads urging people-first language about mental illness, substance and opioid use disorders, HIV and hepatitis C; later extended to clinicians through VitAL Alabama stigma summits that continued into 2023.

Years
2019–now
Country
United States
Topic
DrugsMental healthOpioids
Asks people to
Reduce stigmaSeek help
Strategy
Stigma reductionTestimonial
Channel
Clinical settingEventsRadioSocial (paid)TV
Audience
CliniciansGeneral public

Evidence

NoneUnknown

No evaluation found.

Sponsor (who paid)

Credits (who made it)

  • Stamp Ideas (Stamp Idea Group) Creative source
  • VitAL Alabama Strategy, 2023 source

Executions (individual ads)

Related campaigns

Sources

  1. ADPH and ADMH partner to break the cycle of stigma sponsor · 2019
  2. ADMH: New resource to stop stigma - Stop Judging, Start Healing sponsor · 2020
  3. WAFF: Stop Judging, Start Healing: new campaign aims to change the way we speak news · 2019
  4. Alabama Public Radio: Alabama event aims to prevent stigmatizing the addicted news · 2023
  5. stopjudging.org campaign site (Wayback, Jun 2020) archive · 2020

Research notes

US-AL. Discovered 2026-10-22 for #17. Pre-2021 launch, kept because the campaign (summits for clinicians and justice staff, VitAL) was still running in 2023. Credits checked 2026-10-22 against fetched pages: Stamp Ideas is inferred from the agency's own YouTube channel ('Stamp Ideas') hosting the ADPH spots, not from a case-study page (none found on stampideas.com); VitAL role per APR 24 Jan 2023 (fetched): the Stop Judging: Start Healing summit tour is 'an effort of a group known as VitAL' (role label 'strategy' is approximate). Site status 2026-10-22: taken over (stopjudging.org now a generic blog-style page with no ADPH/ADMH branding; do not link it as the campaign site); Wayback copy: https://web.archive.org/web/20200613053429/https://stopjudging.org/. Execution years unknown (YouTube shows 5-6 years ago, i.e. 2019-2021). ADPH 2019 release, ADMH 2020 page and WAFF 2019 story are cited from search results (not fetched); the TV/radio/social description comes from the WAFF/ADPH snippets. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/al-stop-judging-start-healing.json, updated 2026-10-23· Link to this campaign