Alameda County Opioid Public Media Campaign
Also: Education Media Campaign (Alameda County opioid settlement)
Alameda County (US-CA) opioid overdose education and social marketing campaign, paid for with opioid settlement money and contracted in September 2024 to Oakland firm Davis and Associates Communications for three years ($1.39 million). It is meant to cover reducing opioid exposure, treatment options, harm reduction and how to find help; by July 2025 the firm was presenting the campaign outline to the county's opioid settlement advisory council, and no public launch or campaign name has been found.
- Years
- 2024–now
- Country
- United States
- Budget
- $1,393,952 contract with Davis and Associates Communications, Inc. for 'communications and public information consulting services', 9/23/2024-9/22/2027 (RFP 902452; Board of Supervisors Sept 17, 2024), 'offset by Opioid Settlement Funding': $452,491 FY2024-25, planned $458,957 FY2025-26 and $482,504 FY2026-27. The county's settlement spending table lists 'Public Media Campaign' at $0.5 million a year FY2024-25 to FY2027-28.
- Topic
- DrugsHarm reductionOpioids
- Asks people to
- RecognizeSeek helpStart
- Strategy
- Service link
- Channel
- OutdoorPrint
- Audience
- General publicCountywide (Alameda County, California).
Evidence
NoneUnknown
No reach or outcome data found. The Board letter says the vendor will track impacts and fine-tune campaigns as community feedback comes in.
Sponsor (who paid)
- Alameda County Health, Behavioral Health Department (ACBHD) State local government, funder
- California opioid settlement funds (Alameda County share) Settlement funded, funder
Credits (who made it)
- Davis and Associates Communications, Inc. Creative, 2024-2027 source
Related campaigns
- Facts Fight Fentanyl 2023–2025
Sources
- Alameda County Board of Supervisors, Sept 17, 2024: Award a contract to Davis and Associates Communications, Inc., for communications and public information consulting services (RFP 902452; $1,393,952) sponsor · 2024
- ACBHD Opioid Settlement Funds Advisory Council meeting, March 6, 2025 (agenda and slides) sponsor · 2025
- ACBHD Opioid Settlement Funds Advisory Council meeting, July 17, 2025 (agenda, minutes and slides) sponsor · 2025
Research notes
US-CA (Alameda County). Discovered 2026-10-22 for #17 (local campaigns pass; method: contract-record). Opened 2026-10-22: Board letter (PDF text): Davis and Associates Communications, Inc. (Principal: Darolyn Davis; Oakland; certified SLEB) 'will create a five-year educational/social marketing campaign' on 'reducing opioid exposure and supply, clarifying options for treatment, minimizing harm and clarifying how to navigate existing systems/resources, and providing training'; four bidders (Davis 502 points; S. Groner Associates 361; Hungry Heart Media 356; Progress Public Affairs 249). Advisory council PDFs: March 2025 agenda has D&A presenting 'Public Media Campaign RFP Overview' and 'Media Campaign updates thus far'; July 2025 minutes say D&A 'presented on Public Media Campaign project strategy, progress and next steps'; spending table maps settlement priority 'Education Media Campaign' to 'Public Media Campaign'. Not found: campaign name, launch date, any ad. Channels (outdoor, print) are planned only: search-result text of the county solicitation mentions 'bus boards, posters, flyers', videography and online media; not opened. The contract is three years although the letter calls it a five-year campaign. Not the same campaign as 'In Your Corner' (Alameda County Probation Department young adult opioid initiative, funded by OJJDP cooperative agreement 2018-YB-FX-K003; probation.acgov.org page opened, no link to this contract) or the Opioid Innovative Mini-Grants youth content (administered by Three Valleys Community Foundation). Davis and Associates credited as creative on the contract scope (develop and disseminate the campaign); revisit once ads appear. Recheck in 2026-27 for a launch.
Record cases/alameda-county-opioid-public-media-campaign.json, updated 2026-10-22· Link to this campaign