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Facts Fight Fentanyl

Also: CDPH Opioid Overdose Prevention and Education Media Campaign · Protect yourself from the dangers of fentanyl

“Facts Fight Fentanyl”

California Department of Public Health statewide fentanyl and naloxone campaign (US-CA) paid from the state Opioid Settlements Fund: a first phase from September 2023 placed existing federal (CDC) ads on TV, radio, social and outdoor, and the 'Facts Fight Fentanyl' creative ran August 2024 to June 2025 for 16-39-year-olds in English, Spanish, Chinese and Korean, with 'informed humans' stepping in to stop overdoses and promote naloxone.

Years
2023–2025
Country
United States
Budget
$40 million "Opioid Overdose Prevention and Education Media Campaign" (CDPH RFP, contract period March 2023 to June 2025), paid from the Opioid Settlements Fund per Ad Age/Duncan Channon; the 2022 Budget Act lists "Fentanyl Education and Awareness Campaigns - $40.8 million one-time" from the fund.
Topic
DrugsHarm reductionOpioids
Asks people to
Never startRecognizeStart
Strategy
Self efficacySimple instruction
Channel
CinemaInfluencerOutdoorRadioSearchSocial (paid)TVWebsite
Audience
AdultsYoung adultsYouth
Californians aged 16-39, with attention to Hispanic, Black, Asian, LGBTQ+ and Native American/Alaska Native people.

Evidence

NoneUnknown

Agency said it would track impressions, reach and site visits and run a campaign survey (MediaPost 2024); no results found.

Sponsor (who paid)

Credits (who made it)

Executions (individual ads)

Related campaigns

Sources

  1. CDPH NR24-021: California Launches "Facts Fight Fentanyl" Campaign (28 Aug 2024) sponsor · 2024
  2. CDPH NR23-026: CDPH Launches First Phase of Opioid Prevention and Education Campaign (6 Sept 2023) sponsor · 2023
  3. CDPH Substance and Addiction Prevention Branch: Facts Fight Fentanyl Campaign (media and toolkits) sponsor
  4. Duncan Channon: Empathy over stigma (reprint of Ad Age, 12 July 2023) news · 2023
  5. MediaPost: 'Informed Humans' Help California Fight Fentanyl With Facts (16 Sept 2024) news · 2024
  6. MediaPost: California Issues Media Agency RFP For $40M Opioid Campaign (12 Oct 2022) news · 2022
  7. California Senate Budget Subcommittee 3 agenda, 13 March 2025 (Opioid Settlements Fund allocations) reference · 2025
  8. FactsFightFentanyl.org campaign site (Wayback, Feb 2025) archive · 2025

Research notes

US-CA. Credits checked 2026-10-22 against fetched pages: Duncan Channon lead creative and media, BerlinRosen unpaid media/PR (Duncan Channon news page reprinting Ad Age, opened via Wayback because the live page returns 403); Acento and APartnership for Spanish- and Asian-language advertising (MediaPost 2024). The CDPH 2023 radio file name begins 'DC_OPE', consistent with Duncan Channon buying the phase-one federal ads. Settlement funding is stated by the Ad Age reprint; the Senate budget document confirms an OSF line for 'Fentanyl Education and Awareness Campaigns' without naming the campaign. Site status 2026-10-22: taken over (FactsFightFentanyl.org now an online-casino ranking page; do not link it as the campaign site); Wayback copy: https://web.archive.org/web/20250217132933/https://www.factsfightfentanyl.org/. Executions from the CDPH YouTube channel (oEmbed-confirmed); several titles are duplicate uploads or cutdowns. No agency files for Acento, APartnership or BerlinRosen. Discovered 2026-10-22 for #17.

Record cases/ca-facts-fight-fentanyl.json, updated 2026-10-23· Link to this campaign