Give Up For Good (youth vaping)
Australian Government Department of Health and Aged Care national campaign launched in June 2024 through BMF, with three streams (youth vaping, adult vaping, tobacco). The youth stream asks young people 'Why are we still doing this?', reframes vaping as something peers are quitting, and runs on TV, digital video and audio, social media, radio and outdoor; a later phase used influencers and media partners Spotify and Year13.
- Years
- 2024–now
- Country
- Australia
- Topic
- TobaccoVaping
- Asks people to
- Never startStop
- Strategy
- Cessation service linkSocial norms
- Channel
- InfluencerOutdoorRadioSocial (paid)TV
- Audience
- Young adultsYouthYouth vaping stream aimed at 14-24-year-olds (per government release quoted in search results).
Evidence
NoneUnknown
Sponsor (who paid)
- Australian Government Department of Health and Aged Care Foreign government, funder and creator
Credits (who made it)
- BMF Creative source
Related campaigns
Sources
Research notes
Drafted by Claude on 2026-10-28 for #130 from the sources listed; unreviewed (summary and cardSummary included). AU. health.gov.au pages ('New national campaign launched to help young people quit vaping'; minister's 'National anti-vaping program for young Australians') timed out or returned nothing when fetched, so the audience age, channels and the influencer phase rest on search-result summaries of them; check against health.gov.au. A Tob Control 2026 study (PMID 42161503) catalogues 24 Australian vaping campaigns from 2021-2025 and is the place to find the rest.
Record cases/au-give-up-for-good-youth-vaping.json, updated 2026-10-28· Link to this campaign