Be Aware, Be GambleAware

Also: Be Aware Visit GambleAware

NSW Government (Office of Responsible Gambling) three-month TV, radio and digital campaign launched in June 2022 to promote GambleAware, the state's new one-stop service for gambling information and support, using light-hearted scenarios to show how risky gambling can put relationships, jobs and children at stake.

Years: 2022
Country: Australia
Topic: Gambling
Asks people to: Recognize Seek help
Strategy: Humor Service link
Channel: Radio Social (paid)TV Website
Audience: Adults

Evidence

NoneUnknown

No evaluation found.

Sponsor (who paid)

NSW Office of Responsible Gambling Foreign government, creator and funder

Credits (who made it)

Ogilvy Creative, 2022 source
OMD Media, 2022 source

Related campaigns

The Number that Changed Our Life 2022

Sources

Be Aware Visit GambleAware campaign launch (GambleAware NSW, 15 June 2022) sponsor · 2022
NSW Government airs gambling awareness campaign via Ogilvy (Mumbrella, 16 June 2022) news · 2022

Research notes

Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. Name differs by source: the sponsor release says 'Be Aware Visit GambleAware', Mumbrella says 'Be Aware Be GambleAware'. The release also told parents to check their children's video games for gambling-like elements. Budget not stated. Earlier NSW campaigns ('You're Stronger Than You Think', LOUD, 2014-2016) are pre-2018 and not recorded.

Record cases/au-nsw-be-aware-be-gambleaware.json, updated 2026-10-28· Link to this campaign