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Meth Can Take Control

Also: WA Methamphetamine Campaign

“Meth can take control.”

Western Australian Mental Health Commission campaign under the Drug Aware brand, launched 13 December 2015 and run again in 2018, to prevent and delay methamphetamine use, get people to stop, and steer them to help early. Built from real stories of West Australians, its videos, radio spots, posters and fact sheets covered the law, physical and mental health, jobs and relationships, and pointed to the Alcohol and Drug Support Line and Meth Help Tool. A community toolkit let local groups run the same messages.

Years
2015
Country
Australia
Topic
Drugs
Asks people to
Never startSeek helpStop
Strategy
Fear appealService linkTestimonial
Channel
HotlinePrintRadioSocial (paid)Website
Audience
ParentsYoung adults
Western Australians aged 17-25 at risk of meth use or trying it; secondary audience of parents, family and friends of people who use meth. Regional and metro radio versions.

Evidence

NoneUnknown

No outcome evaluation found. The sponsor page says materials were tested with the target audience and an expert advisory group.

Sponsor (who paid)

Credits (who made it)

  • The Brand Agency Creative source

Executions (individual ads)

Related campaigns

Sources

  1. Meth Can Take Control (Drug Aware previous campaigns page) sponsor
  2. WA Methamphetamine Campaign: Community Toolkit (Mental Health Commission and Curtin University, last updated October 2018) sponsor · 2018

Research notes

Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the Drug Aware page, the October 2018 community toolkit PDF and YouTube uploads (oEmbed-checked); unreviewed, including the cardSummary. Included because the 2018 flight (videos titled 'Meth Can Take Control 2018') falls inside the 2018-2026 window. The Brand Agency credit rests on its own YouTube uploads of the spots and a Campaign Brief headline seen in search results (page returned 403); years of its involvement not confirmed. Whether the videos also ran on TV is not confirmed; the toolkit lists online video, radio, Facebook, Instagram, Snapchat and other digital. End year unknown; the campaign now sits under 'previous campaigns'. Search results show the Mental Health Commission's 2016/17 annual report listing 'Meth Can Take Control and Meth Helpline campaigns' (not opened). strategy 'fear-appeal' is a judgement from the consequences framing (law, stroke, job loss).

Record cases/au-wa-meth-can-take-control.json, updated 2026-10-28· Link to this campaign