▶Videoyoutube.comNaloxone Saves Lives
“Naloxone saves lives”
Arizona Department of Health Services multimedia naloxone campaign announced 18 March 2024, built on stories of Arizonans whose lives were saved by naloxone (e.g. peer support specialist Luis Gaxiola) and a physician, showing that anyone can recognize an overdose and use over-the-counter nasal naloxone, reducing stigma around opioid use disorder and treatment, and pointing to free naloxone and the 24/7 Opioid Assistance and Referral (OAR) Line.
- Years
- 2024–now
- Country
- United States
- Topic
- Harm reductionOpioids
- Asks people to
- RecognizeReduce stigmaSeek helpStart
- Strategy
- Service linkSimple instructionStigma reductionTestimonial
- Channel
- Social (organic)Website
- Audience
- General public
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Arizona Department of Health Services (ADHS) State local government, funder and creator
Credits (who made it)
Not recorded yet.
Executions (individual ads)
- Naloxone Saves Lives 2024 · social-organic · youtube
- Naloxone Saves Lives (:05) 2023 · social-organic · youtube
- Naloxone Saves Lives - Sheila (:15) 2023 · social-organic · youtube
- Naloxone Saves Lives - Nick (:15) 2023 · social-organic · youtube
- Naloxone Saves Lives - Sheila :15 2024 · social-organic · youtube
- Naloxone Saves Lives - Nick :15 2024 · social-organic · youtube
- Naloxone Saves Lives - :15 Ariel 2024 · social-organic · youtube
- Naloxone Saves Lives - Ariel :15 2 2024 · social-organic · youtube
- Naloxone Saves Lives - Dr. Glenn :15 2024 · social-organic · youtube
- Naloxone Saves Lives - Dr. Glenn :15 2 2024 · social-organic · youtube
- Naloxone Saves Lives - Luis :15 2024 · social-organic · youtube
- Naloxone Saves Lives - Luis :15 2 2024 · social-organic · youtube
Related campaigns
- Fentanyl and Naloxone Awareness (ONDCP and Ad Council) 2023–now
- Use Safer AZ 2022–now
Sources
- ADHS Director's Blog: New campaign highlights the life-saving impact of naloxone in reversing an opioid overdose sponsor · 2024
- University of Arizona Center for Rural Health: Arizona launches compelling naloxone campaign to combat opioid overdose crisis news · 2024
- ADHS YouTube channel (Naloxone Saves Lives videos) archive
Research notes
US-AZ. Discovered 2026-10-22 for #17. No agency credit found (ADHS releases name no vendor). Campaign name taken from the ADHS YouTube video titles; the blog calls it "our latest media campaign". Execution years approximated from YouTube relative upload times (watch pages rate-limited): the "(:15)" and ":05" versions show as about three years old, so some spots may predate the March 2024 announcement. Paid placements (TV, digital) not confirmed; channel limited to what was verified. ADHS OD2A stigma survey work (ASU SIRC 2021-2022 report) may relate to an earlier ADHS stigma campaign ("Stigma - Start a Conversation" videos, about 2021), logged in state-campaigns.tsv only.
Record cases/az-naloxone-saves-lives.json, updated 2026-10-22· Link to this campaign