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Use Safer AZ

Arizona Health Care Cost Containment System (AHCCCS, the state Medicaid and single state authority for substance use) harm-reduction awareness campaign funded with federal Substance Abuse Block Grant supplemental money, promoting naloxone and fentanyl test strips and reducing stigma around them, driving people to UseSaferAZ.com, a statewide portal with a supply locator and free confidential mail-order naloxone and test strips.

Years
2022–now
Country
United States
Topic
Harm reductionOpioids
Asks people to
Reduce stigmaStart
Strategy
Service linkSimple instructionStigma reduction
Channel
Website
Audience
AdultsGeneral public

Evidence

Self-reportedUnknown

AHCCCS reports the campaign drove significant traffic to UseSaferAZ.com; Sonoran Prevention Works reported a 16.53% increase in referral traffic and a 151.4% increase in traffic to NaloxoneAZ.com between report years 2021-22 and 2022-23, and Southwest Recovery Alliance an uptick in harm-reduction supply distribution.

Sponsor (who paid)

Credits (who made it)

Not recorded yet.

Related campaigns

Sources

  1. AHCCCS News & Updates: naloxone (statewide naloxone efforts, SACLA media campaign, Use Safer AZ) sponsor · 2023
  2. University of Arizona Center for Rural Health: Use Safer AZ - Statewide Risk Reduction Portal reference
  3. UseSaferAZ.com portal (Wayback, Dec 2022) archive · 2022

Research notes

US-AZ. Discovered 2026-10-22 for #17. Start year approximate (AHCCCS update dated about April 2023 calls it "a recent campaign", with traffic compared across 2021-22 and 2022-23). Campaign name taken from the site name; no creative agency named; no individual ads found; Site status 2026-10-22: taken over (usesaferaz.com now serves an ad-redirect 'Redirecting...' page; campaign content gone); Wayback copy: https://web.archive.org/web/20221209234306/https://usesaferaz.com/. The same AHCCCS page credits the Substance Abuse Coalition Leaders of Arizona (SACLAZ) with a separate statewide naloxone media campaign and toolkit (logged in state-campaigns.tsv, not filed). Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/az-use-safer-az.json, updated 2026-10-23· Link to this campaign