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boston.gov

Boston Public Health Commission naloxone education campaign

Boston Public Health Commission educational ad campaign (US-MA, Boston) launched for National Recovery Month in September 2024, teaching the public why naloxone matters, how to protect loved ones from overdose, and how to get naloxone free (boston.gov/naloxone).

Years
2024–now
Country
United States
Topic
Harm reductionOpioids
Asks people to
Seek helpStart
Strategy
Simple instruction
Channel
Website
Audience
General public
Boston residents; overdose deaths fall hardest on Black and Latinx residents.

Evidence

NoneUnknown

No campaign evaluation found. BPHC credits naloxone access among factors in a 39% drop in opioid overdose deaths May-August 2024 versus 2023, without isolating the campaign.

Sponsor (who paid)

Credits (who made it)

Not recorded yet.

Related campaigns

Sources

  1. City of Boston: City of Boston recognizes International Overdose Awareness Day (29 Aug 2024) sponsor · 2024
  2. City of Boston: Decline in overdose deaths in Boston sponsor

Research notes

US-MA (Boston). Discovered 2026-10-22 for #17. Release of 29 Aug 2024: 'BPHC is also launching an educational ad campaign that will teach the public about the importance of naloxone and how they can access it for free.' A later release says BPHC 'launched a campaign to educate the public about ways to protect loved ones from overdose.' Campaign name, channels, creative and agency not found; channel 'website' is a placeholder for boston.gov/naloxone. Not recorded as settlement-funded: the same release says opioid settlement money pays for $1 million in naloxone-distribution grants and family support, not the ads. No ads found on the BPHC YouTube channel (@HealthyBoston). Unverified (no page found that credits an agency). Ad library search: "Boston Public Health Commission" naloxone.

Record cases/boston-bphc-naloxone-campaign.json, updated 2026-10-22· Link to this campaign