You Can (Save a Life)

Research notes

US-MA. Discovered 2026-10-22 for #17. HRiA page (9 Apr 2024) says HRiA 'recently launched' the campaign, 'Funded by the Substance Abuse and Mental Health Services Administration (through the MA Department of Public Health)', with storytelling videos, fentanyl test strip distribution, BeHERE overdose training and a Safe Spot partnership; promotional week from 4 March 2024. HRiA is recorded as an implementing sponsor, not an agency credit. Unverified (no page found that credits an outside creative or media agency). No paid-media buy or settlement funding found. Execution YouTube ids were taken from the youcan.info site code and confirmed via YouTube oEmbed (all on the HRiA channel); upload years not checked. Clearinghouse material includes a 'This Coaster Could Save Your Life' coaster, suggesting bar placements (not confirmed). Possibly the 'Night Life' campaign for occasional drug users that DPH said it planned in December 2023 (WBUR, 13 Dec 2023); not confirmed. Ad library search: "You Can Save a Life", "youcan.info", "Health Resources in Action". Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.