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Yellow September

Also: Setembro Amarelo

Brazil's national suicide prevention awareness month each September, started in 2015 by the Brazilian Psychiatric Association, the Federal Council of Medicine and the CVV helpline.

Years
2015–now
Country
Brazil
Topic
Mental healthSuicide prevention
Asks people to
Seek helpTalk to someone
Strategy
Brand symbolService link
Channel
EventsSocial (organic)TV
Audience
General public

Evidence

Quasi-experimentalNo effect

Synthetic control analysis against other countries (Silva 2025): no statistically significant effect on suicide rates; Brazil's rate rose relative to the synthetic control, possibly reflecting better reporting.

Sponsor (who paid)

  • Associação Brasileira de Psiquiatria NGO, co-founder
  • Centro de Valorização da Vida (CVV) NGO, co-founder

Credits (who made it)

Not recorded yet.

Related campaigns

Sources

  1. Silva LEO et al. Synthetic control method for evaluating mental public health policies: the case of Yellow September campaign in Brazil. Trends Psychiatry Psychother 2025 evaluation · 2025 · DOI 10.47626/2237-6089-2024-1031 · PMID 40334123
  2. Beiram L et al. High-risk psychiatric outpatients' perspectives on Brazil's yellow September suicide prevention campaign. J Affect Disord 2026;412:122146 evaluation · 2026 · DOI 10.1016/j.jad.2026.122146 · PMID 42314785
  3. Cruz WGN et al. Analysis of the impact of the Brazilian Suicide Prevention Campaign 'Yellow September': an ecological study. Trends Psychiatry Psychother 2024 evaluation · 2024 · DOI 10.47626/2237-6089-2022-0564 · PMID 37010932
  4. Corrêa Matias Pereira C et al. A brief research report of suicide rates in the Brazilian elderly over a 12-year period: the lack of association of the 'Setembro Amarelo' campaign for suicide prevention. Front Psychiatry 2024 evaluation · 2024 · DOI 10.3389/fpsyt.2024.1354030 · PMID 39119072
  5. Damiano RF et al. Associations between a Brazilian suicide awareness campaign and suicide trends from 2000 to 2019: Joinpoint and regression discontinuity analysis. J Affect Disord 2024 evaluation · 2024 · DOI 10.1016/j.jad.2024.08.134 · PMID 39187205

Research notes

Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Founding organisations and 2015 start from secondary memory; confirm. Cruz 2024 added 2026-10-22 (openalex-deep queue; DOI checked on Crossref and PMID via NCBI esummary 2026-10-22; queue gave 2023, Crossref and PubMed give 2024): ecological study, campaign did not change the rising suicide trend. Evidence unchanged (the synthetic control study is stronger). Evaluation sources added 2026-10-22 (citation snowballing / helpline pass): Corrêa Matias Pereira 2024, Damiano 2024; evidence level and outcome unchanged.

Record cases/br-yellow-september.json, updated 2026-10-22· Link to this campaign