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annual2020.afsp.org

Out of the Darkness Walks

Also: Out of the Darkness Community Walks

American Foundation for Suicide Prevention's community fundraising and awareness walks, which began in 2004 with 24 walks and grew to hundreds of community, campus and overnight walks each year.

Years
2004–now
Country
United States
Topic
Suicide prevention
Asks people to
Support a policyTalk to someone
Strategy
Social normsTestimonial
Channel
EventsSocial (organic)
Audience
General public
Suicide-loss survivors, families and communities.

Evidence

Self-reportedUnknown

AFSP reports 24 walks raising about $800,000 in 2004 and 436 community walks with 339,000 participants and $27M raised in 2020. No behavioural evaluation found. Safe messaging: loss-survivor-centred events; memorial displays (photos of the deceased, honour beads) are exactly the kind of content guidelines caution against amplifying in media coverage; worth scoring.

Sponsor (who paid)

Credits (who made it)

Not recorded yet.

Related campaigns

Sources

  1. Out of the Darkness Walks (AFSP) sponsor
  2. AFSP 2020 annual report: Walks sponsor · 2020
  3. We've come so far (AFSP) sponsor

Research notes

First-year figures from an AFSP divisional staffer quoted in local press.

Record cases/out-of-the-darkness-walks.json, updated 2026-10-22· Link to this campaign