Smoking toxic drugs is as risky as injecting (Fraser Health, 2022)
Fraser Health social media and transit advertising campaign launched November 2022 to counter the belief that smoking drugs is safer than injecting, after smoking became the mode of use in half of overdose prevention site visits; it pointed people to overdose prevention, response and drug checking services.
- Years
- 2022–2023
- Country
- Canada
- Topic
- DrugsHarm reductionOpioids
- Asks people to
- RecognizeSeek helpStart
- Strategy
- Service linkSimple instruction
- Channel
- OutdoorSocial (paid)
- Audience
- AdultsYoung adultsPeople who smoke opioids and other substances in the Fraser region.
Evidence
NoneUnknown
No evaluation found. Context: smoking was the mode of consumption in 50% of 45,968 overdose prevention and consumption site visits Jan-Sep 2022, up from 35% in 2021 (Fraser Health).
Sponsor (who paid)
- Fraser Health Authority Foreign government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
Sources
Research notes
Discovered 2026-10-22 for #17. No agency named. End year assumed.
Record cases/ca-bc-fraser-health-smoking-as-risky.json, updated 2026-10-22· Link to this campaign