Fraser Health overdose survival posters (2016)

“If you use drugs: Have a plan. Go slowly. Use with a buddy. Carry naloxone.”

Fraser Health (British Columbia) poster campaign launched in August 2016, months after BC declared a public health emergency over overdoses, placed at transit stops, bars and restaurants for recreational and regular drug users and their families: 'If you use drugs: Have a plan. Go slowly. Use with a buddy. Carry naloxone,' plus steps for anyone who finds an overdose victim.

Years: 2016
Country: Canada
Topic: Drugs Harm reduction Opioids
Asks people to: Recognize Start
Strategy: Simple instruction
Channel: Outdoor Point of sale
Audience: Adults Young adults

Evidence

NoneUnknown

No evaluation. Posters were tested in focus groups of regular and recreational drug users before launch (sponsor statement).

Sponsor (who paid)

Fraser Health Authority Foreign government, funder and creator

Credits (who made it)

Not recorded yet.

Related campaigns

When Words Matter / Overdose is closer than you think 2017–2018
Smoking toxic drugs is as risky as injecting (Fraser Health, 2022) 2022–2023
Stop Overdose BC 2018

Sources

New Fraser Health posters offer overdose survival tips (Canadian Press via CBC, 29 Aug 2016) news · 2016

Research notes

Discovered 2026-10-22 for #17. No agency named. Described by Fraser Health as an extension of its ongoing public awareness campaign; launched ahead of International Overdose Awareness Day.

Record cases/ca-bc-fraser-health-overdose-posters.json, updated 2026-10-22· Link to this campaign