amp.cbc.caWhen Words Matter / Overdose is closer than you think
“Overdose is closer than you think.”
Fraser Health campaign launched November 2017 urging people to start conversations with the men in their lives who use substances, since adult men made up 82% of BC overdose deaths in 2017. Videos of difficult conversations and a four-page 'When Words Matter' guide, built from consultations with more than 50 people in recovery, were promoted with ads in bus shelters and bars.
- Years
- 2017–2018
- Country
- Canada
- Topic
- DrugsOpioids
- Asks people to
- Reduce stigmaSeek helpTalk to someone
- Strategy
- Self efficacyStigma reduction
- Channel
- OutdoorPoint of salePrintSocial (paid)
- Audience
- General publicMenParentsFamily and friends of adult men who use substances.
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Fraser Health Authority Foreign government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
Sources
Research notes
Discovered 2026-10-22 for #17. No agency named. End year assumed.
Record cases/ca-bc-fraser-health-when-words-matter.json, updated 2026-10-22· Link to this campaign