Let's Talk Cannabis

“Let's Talk Cannabis”

California Department of Public Health cannabis education campaign (US-CA) launched September 2017 under Proposition 64 and SB 94, first explaining legal use and health risks and later helping parents talk with teens. A companion youth campaign, Mind Over Marijuana, launched in 2023.

Years: 2017–now
Country: United States
Topic: Cannabis Drugs
Asks people to: Never start Talk to someone
Strategy: Self efficacy
Channel: Events Social (paid)
Audience: Adults Parents Youth

Evidence

Self-reportedUnknown

CDPH-commissioned evaluation of the 2023 youth campaign reported 84% teen awareness of campaign components; no behavioral outcome found.

Sponsor (who paid)

California Department of Public Health State local government, funder and creator

Credits (who made it)

Not recorded yet.

Related campaigns

Good to Know 2015–now

Sources

CDPH Launches Cannabis Public Education Campaign (NR17-067) sponsor · 2017
CDPH: Let's Talk Cannabis toolkit sponsor
CDPH cannabis campaign final evaluation executive summary evaluation

Research notes

US-CA. Taxonomy gap: no "cannabis" topic, tagged drugs. Consider a separate record for Mind Over Marijuana (2023). Ad library search: "California Department of Public Health", "Let's Talk Cannabis", "Mind Over Marijuana".

Record cases/ca-lets-talk-cannabis.json, updated 2026-10-22· Link to this campaign