Good to Know

kvnf.org

“Good to Know”

Colorado Department of Public Health and Environment's first paid statewide public education campaign (US-CO), launched 5 January 2015 and funded by retail marijuana tax revenue, explaining laws and safe, legal use of recreational marijuana; extended in 2016 to trusted adults talking with kids.

Years: 2015–now
Country: United States
Topic: Cannabis Drugs
Asks people to: Start Talk to someone
Strategy: Humor Simple instruction
Channel: Outdoor Packaging Social (paid)TV
Audience: Adults General public Parents
Adult residents and visitors; retailer point-of-sale kits; 2016 extension to trusted adults of youth.

Evidence

Self-reportedUnknown

Sponsor reports to the legislature only; no independent outcome evaluation found.

Sponsor (who paid)

Colorado Department of Public Health and Environment State local government, funder and creator

Credits (who made it)

Cactus Creative, 2015 source
Roger Production, 2015 source

Related campaigns

Protect What's Next 2016–now
Let's Talk Cannabis 2017–now

Sources

Colorado RMEP Legislative Report, March 1 2015 sponsor · 2015
KVNF: Colorado tries to educate on pot laws news · 2015
Cannabis Industry Journal: Colorado Distributes Consumer Education Good To Know Kits news

Research notes

Credits checked 2026-10-22 against fetched pages: Cactus and Roger (Adweek AgencySpy, 26 February 2015: 'Denver-based agency Cactus worked with production studio Roger' on 'Good To Know' for CDPHE, start of an 18-month campaign). Corrected 2026-10-22: Cactus credit given a source; Roger added. US-CO. Taxonomy gap: no cannabis topic. Ad library search: "Colorado Department of Public Health and Environment", "CDPHE", "Good to Know Colorado".

Record cases/co-good-to-know.json, updated 2026-10-22· Link to this campaign