Know the Risks (RGC online gambling PSA)
Also: KnowTheRisks.ca · Do you know the risks of online betting?
Responsible Gambling Council and thinktv TV and radio public service announcement launched in October 2022 after Ontario opened its regulated online casino and single-event sports betting market; developed by Zulu Alpha Kilo, the spot mimics the look of online betting ads and then turns to the risks, driving to KnowTheRisks.ca for safer play strategies.
- Years
- 2022
- Country
- Canada
- Topic
- Gambling
- Asks people to
- RecognizeStop
- Strategy
- Industry denormalizationSimple instruction
- Channel
- RadioTVWebsite
- Audience
- AdultsNew and recreational online gamblers in Ontario.
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Responsible Gambling Council NGO, creator
- thinktv (Canadian commercial television association) Industry, partner (broadcast airtime through member networks)
Credits (who made it)
- Zulu Alpha Kilo Creative, 2022 source
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. Media was donated through thinktv member broadcasters (release). RGC's funding comes partly from gambling operators and regulators; the PSA's funding was not stated. 'industry-denormalization' is a loose fit: the ad parodies betting ads rather than attacking operators. An Ads of the World listing 'Do you know the risks of online betting' appears in search results (not opened). RGC also ran sports-betting myth messaging at Maple Leafs and Toronto FC home games with MLSE (year not confirmed) and a 2025 Ottawa Senators partnership; not recorded as separate cases.
Record cases/ca-rgc-know-the-risks.json, updated 2026-10-28· Link to this campaign