Doing It

hiv.gov

CDC national HIV testing and prevention campaign, part of Act Against AIDS, telling all adults 18-64 that HIV testing should be a regular part of their health routine. Its look anchored CDC's 2019 National HIV Testing Day materials.

Years: 2019
Country: United States
Topic: HIV/STI
Asks people to: Start
Strategy: Simple instruction Social norms
Channel: Outdoor Print Social (organic)Social (paid)
Audience: Adults
All adults 18-64.

Evidence

NoneUnknown

Sponsor (who paid)

Centers for Disease Control and Prevention, Division of HIV/AIDS Prevention Federal government, funder and creator

Credits (who made it)

Not recorded yet.

Related campaigns

Let's Stop HIV Together 2012–now

Sources

Doing It HIV Testing Campaign (The Compass for SBC) archive
CDC National HIV Testing Day Dear Colleague Letter 2019 (HIV.gov) sponsor · 2019
Focusing on HIV Testing and Diagnosis: National HIV Testing Day 2019 (HIV.gov) sponsor · 2019

Research notes

Start year is the earliest year confirmed in sources seen (2019 materials); exact launch date not found and may be earlier. Meta Ad Library / Google Ads Transparency Center: search advertiser 'Centers for Disease Control and Prevention (CDC)' (Meta page 'CDC'). Procurement search 2026-10-22: no CDC award names 'Doing It'. Possible vendor (contract 75D30118F02077, FHI 360, 'Act Against AIDS national consumer campaigns', Aug 2018-Aug 2020, USD 10.87M; https://www.usaspending.gov/award/CONT_AWD_75D30118F02077_7523_HHSD2002015M88157B_7523): Doing It launched in 2019 as an Act Against AIDS campaign, but the record does not name it.

Record cases/cdc-doing-it-hiv-testing.json, updated 2026-10-22· Link to this campaign