cdc.govLet's Stop HIV Together
Also: Act Against AIDS (former umbrella) · Together We Can Stop HIV
CDC's national HIV campaign, first launched July 2012 under the Act Against AIDS umbrella to fight HIV stigma and complacency, and later relaunched as the communication arm of the Ending the HIV Epidemic initiative. It promotes HIV testing, prevention (including PrEP) and treatment and features people with HIV and their families.
- Years
- 2012–now
- Country
- United States
- Budget
- USD 30,620,004 CDC task order 'Let's Stop HIV Together', Aug 2020-Aug 2024, to FHI 360 (Family Health International) (USAspending); preceded by USD 10,868,154 'Act Against AIDS national consumer campaigns', 2018-2020
- Topic
- HIV/STI
- Asks people to
- Seek helpStartTalk to someone
- Strategy
- Social normsStigma reductionTestimonial
- Channel
- Clinical settingOutdoorPrintSocial (organic)Social (paid)
- Audience
- AdultsCliniciansGeneral public plus populations most affected by HIV; English and Spanish; clinician materials.
Evidence
NoneUnknown
No outcome evaluation of the umbrella campaign found.
Sponsor (who paid)
- Centers for Disease Control and Prevention, Division of HIV Prevention Federal government, funder and creator
Credits (who made it)
Executions (individual ads)
- HIV stigma materials web
- Social marketing toolkit for partners web
- Campaign materials (NPIN listing) web
- HIV self-tests give you the power to know your status 2023 · social-paid · meta-ad-library · 500K - 600K impressions · spend $3K - $3.5K
- HIV self-tests give you the power to know your status 2023 · social-paid · meta-ad-library
- Take charge of your health and make HIV testing part of your routine 2024 · social-paid · meta-ad-library
- Show yourself some love by finding out your HIV status 2024 · social-paid · meta-ad-library
- Each of us can prevent HIV regardless of our status 2024 · social-paid · meta-ad-library
- Hey sis! HIV self-testing is fast, free, and easy to do 2023 · social-paid · meta-ad-library
- CDC HIV ad, May 26, 2023 2023 · social-paid · meta-ad-library · >1M impressions · spend $4.5K - $5K
Related campaigns
- Testing Makes Us Stronger 2011–2015
- Start Talking. Stop HIV. 2014
- Doing It 2019
Sources
- New CDC campaign fights stigma and apathy fueling HIV epidemic (Infection Control Today, July 2012) news · 2012
- Let's Stop HIV Together fact sheet (archived) sponsor
- CDC Announces New HIV Treatment Campaign Resources (HIV.gov, Sep 2020) sponsor · 2020
- Let's Stop HIV Together campaign at a glance sponsor
Research notes
NPIN lists a 2018 start date, apparently for the relaunched umbrella brand that absorbed Act Against AIDS sub-campaigns; the 2012 date is the original launch. Decide whether to split. Meta Ad Library / Google Ads Transparency Center: search advertiser 'Centers for Disease Control and Prevention (CDC)' (Meta page 'CDC'). Credits from contract records, 2026-10-22 procurement pass (USAspending API): FHI 360 holds the CDC orders named 'Let's Stop HIV Together' (75D30120F08105) and 'Act Against AIDS national consumer campaigns' (75D30118F02077, 2018-2020), followed by 'HIV communications program' 2024-2025 (USD 18.3M). Earlier Act Against AIDS work (2009-2016) was split across American Institutes for Research, RTI, AED, Westat, Edelman and others under 'health marketing services for the Act Against AIDS campaign' orders; the record does not say which of them made the 2012 launch.
Record cases/cdc-lets-stop-hiv-together.json, updated 2026-10-22· Link to this campaign