hiv.govStart Talking. Stop HIV.
“Start Talking. Stop HIV.”
CDC national campaign launched May 2014 encouraging gay and bisexual men to talk openly with sex partners about HIV status, testing, condoms, PrEP, PEP and treatment. Developed with input from more than 500 gay and bisexual men; part of Act Against AIDS.
- Years
- 2014
- Country
- United States
- Topic
- HIV/STI
- Asks people to
- StartTalk to someone
- Strategy
- Self efficacy
- Channel
- EventsOutdoorPrintSocial (paid)
- Audience
- AdultsYoung adultsGay and bisexual men of all races/ethnicities.
Evidence
NoneUnknown
Sponsor (who paid)
- Centers for Disease Control and Prevention, Division of HIV/AIDS Prevention Federal government, funder and creator
Credits (who made it)
- American Institutes for Research (AIR) Creative, 2014 source
Executions (individual ads)
- HIV self-testing is fast, free, and easy to do 2024 · social-paid · meta-ad-library
- Start Talking. Stop HIV. ad, Sep 7, 2023 2023 · social-paid · meta-ad-library
- Sexual health starts with knowing your HIV, STI and mpox status 2023 · social-paid · meta-ad-library
- HIV prevention puts you in control of your sexual health 2024 · social-paid · meta-ad-library
Related campaigns
- Let's Stop HIV Together 2012–now
- Testing Makes Us Stronger 2011–2015
Sources
- New CDC campaign inspires life-saving conversations about HIV (press release, May 2014) sponsor · 2014
- CDC Launches New Campaign - Start Talking. Stop HIV. - For Gay and Bisexual Men (HIV.gov) sponsor · 2014
- Start Talking. Stop HIV. fact sheet (archived) sponsor
- AIR project page: Start Talking. Stop HIV. reference
Research notes
Credits checked 2026-10-22 against fetched pages: American Institutes for Research (AIR project page: a CDC campaign 'developed by AIR communication and social marketing experts', launched May 2014; AIR developed the creative assets). End year not found; later folded into Let's Stop HIV Together. Search PubMed for any CDC/RTI evaluation. Meta Ad Library / Google Ads Transparency Center: search advertiser 'Centers for Disease Control and Prevention (CDC)' (Meta page 'CDC').
Record cases/cdc-start-talking-stop-hiv.json, updated 2026-10-22· Link to this campaign