Bring Naloxone Home
“Bring Naloxone Home”
Colorado Consortium for Prescription Drug Abuse Prevention naloxone awareness campaign launched 1 August 2019 at the State Capitol with billboards, bus ads and social media, telling anyone who lives with someone using opioids, or uses them, to get naloxone; continued as the state's naloxone public awareness site BringNaloxoneHome.org (updated with 2022 death data) alongside Governor-proclaimed Naloxone Awareness Months.
- Years
- 2019–now
- Country
- United States
- Topic
- Harm reductionOpioids
- Asks people to
- RecognizeReduce stigmaStart
- Strategy
- Simple instructionStigma reduction
- Channel
- OutdoorSocial (paid)Website
- Audience
- AdultsGeneral publicPeople who use opioids or live with someone who does, including people prescribed opioids at home.
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Colorado Consortium for Prescription Drug Abuse Prevention (CU Anschutz Skaggs School of Pharmacy) Academic, funder and campaign owner
Credits (who made it)
Executions (individual ads)
- Cactus Launches Statewide Effort in Colorado for Opioid-Antidote Naloxone (Ads of the World entry) 2019 · outdoor · adsoftheworld
Related campaigns
Sources
Research notes
US-CO. Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: Cactus (Ads of the World entry, Agency: Cactus, with Cactus CCO Norm Shearer quoted). Included in the 2021-2026 inventory because the campaign site is still maintained (cites 2022 Colorado deaths) and the Consortium's public awareness work group lists it as a current project; whether paid ads ran after 2019 is unverified. Related state naloxone work: CDPHE Naloxone Bulk Purchase Fund (distribution, not a campaign).
Record cases/co-bring-naloxone-home.json, updated 2026-10-22· Link to this campaign