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se2changeforgood.com

End Stigma, Start Recovery (Region 15)

Also: Recovery starts when stigma ends · Para el estigma

“Recovery starts when stigma ends.”

Bilingual addiction stigma-reduction campaign launched February 2024 by Chaffee, Custer, Fremont and Park counties, organized as Colorado's Region 15 Opioid Abatement Council (one of 19 regional councils that distribute opioid settlement funds). Illustrated portraits of four local people in recovery run on digital ads, billboards, posters, drink coasters and pocket cards pointing to EndStigmaStartRecovery.org and ParaElEstigma.org, with naloxone and treatment messages.

Years
2024–now
Country
United States
Topic
DrugsOpioids
Asks people to
Reduce stigmaSeek helpTalk to someone
Strategy
Stigma reductionTestimonial
Channel
OutdoorPrintSocial (paid)Website
Audience
General public
Residents of rural Chaffee, Custer, Fremont and Park counties, Colorado; English and Spanish.

Evidence

NoneUnknown

No evaluation found.

Sponsor (who paid)

Credits (who made it)

Related campaigns

Sources

  1. SE2: Colorado Counties Collaborate on an Awareness Campaign to Dispel Stigma and Promote Recovery from Addiction sponsor · 2024
  2. Ark Valley Voice: Four-County Collaboration Awareness Campaign Launched to Promote Addiction Recovery news · 2024
  3. EndStigmaStartRecovery.org (Region 15 campaign site, Wayback, Apr 2024) archive · 2024

Research notes

US-CO. Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: SE2 ("The campaign was created by SE2") and illustrator Javier Robles ("portraits were drawn for SE2 by Javier Robles"). Settlement funding is likely (the four counties act as the Region 15 Opioid Abatement Council, which distributes settlement funds) but no fetched page states settlement money paid for the ads, so no settlement-funded sponsor entry. No individual ad files found; Site status 2026-10-22: dead (EndStigmaStartRecovery.org fails the HTTPS handshake and returns HTTP 409 over http; last Wayback capture Feb 2025); Wayback copy: https://web.archive.org/web/20240417210504/https://www.endstigmastartrecovery.org/.

Record cases/co-region-15-end-stigma-start-recovery.json, updated 2026-10-22· Link to this campaign