▶Videoyoutube.comCommunity Compass
Anti-stigma and resource campaign launched November 2024 by Eagle, Garfield, Lake, Pitkin and Summit counties (Colorado's Region 5 Opioid Abatement Council) and paid for with opioid settlement funds. Video stories from local people in recovery, opioid and substance-use education and a five-county resource hub at CommunityCompass.co, promoted on Instagram, Facebook, TikTok and YouTube, aim to make sobriety a normal choice in mountain resort communities and connect residents to treatment and harm reduction.
- Years
- 2024–now
- Country
- United States
- Budget
- Colorado AG expenditure data, Region 5 regional share paid to Effct, LLC: $37,500 'Anti-Stigma & Education Campaign Set-up, Community Engagement, and Planning' (10/2022-12/2023); $153,315 'Anti-Stigma & Education Campaign' (2024); $154,691 spent plus $118,500 committed (2025). Pitkin County local share: $5,210.04 (2024) and $5,647.02 (2025) to TransMountain Media for radio, print and social promotion, $3,651.76 (2024) for promotional totes.
- Topic
- AlcoholDrugsOpioids
- Asks people to
- Reduce stigmaSeek help
- Strategy
- Service linkSocial normsStigma reductionTestimonial
- Channel
- Social (organic)Website
- Audience
- General publicResidents of the five-county High Rockies region (Eagle, Garfield, Lake, Pitkin, Summit); English and Spanish.
Evidence
NoneUnknown
No evaluation found; OMNI Institute is building a regional data dashboard for the council's funded programs.
Sponsor (who paid)
- Region 5 Opioid Abatement Council (Eagle, Garfield, Lake, Pitkin and Summit counties) State local government, funder and campaign owner
- Colorado opioid settlement funds (allocated by the Colorado Attorney General's office) Settlement funded, funding source
Credits (who made it)
- Effct Creative, 2024- source
- Cisco Beach Partners, Inc. DBA TransMountain Media Media, 2024-2025 source
- OMNI Institute Research evaluation, 2024- source
Executions (individual ads)
- Eric Turner discusses the purpose of Rock to Recover 2025 · social-organic · youtube
- José Sáez habla de cómo trabajar con personas que padecen trastornos por consumo de sustancias 2025 · social-organic · youtube
- "If you think fun ends when you get sober, actually it just begins." (short) 2025 · social-organic · youtube
- "Si crees que la diversión se acaba cuando te pones sobrio, en realidad es entonces cuando empieza." (short) 2025 · social-organic · youtube
- Una Recaída no es un Fracaso: es Información (short) 2025 · social-organic · youtube
Related campaigns
- End Stigma, Start Recovery (Region 15) 2024–now
- Lift The Label 2018–now
Sources
- Garfield County: Community Compass campaign challenges the culture of substance use in mountain communities (press release, 22 Nov 2024) sponsor · 2024
- Eagle County: Region 5 Opioid Abatement Council sponsor
- Community Compass campaign site sponsor
- Colorado Attorney General: opioid settlement expenditures, years 1-3 (ArcGIS feature service; Region 5 and Pitkin County rows) reference
- Community Compass YouTube channel archive
Research notes
US-CO. Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: Effct ("Colorado-based marketing agency Effct.org and the Region 5 Council created and managed the campaign"); OMNI Institute (developing the regional data dashboard, so credited as research-evaluation for the council, not the ads). A $300,000/two-year Effct contract appears in search snippets of the council site but the page was not reachable. Budget added 2026-10-22 (local campaigns pass; method: settlement-report) from the Colorado AG expenditure feature service (queried directly; rows filtered for Effct and Community Compass): Effct total spent $345,506 for 10/2022-12/2025 plus $118,500 committed for 2025. Research rows citing $187,500 (2022-23) and $521,450 (2024) for Effct came from the KFF/Flourish tracker and do not match the AG data; not used. The 2024 Region 5 row 'Media prevention campaigns' to Effct LLC shows $0. Effct also runs the separate 'I Choose My Future' youth campaign for Summit County towns (Breckenridge, Frisco, Silverthorne, Summit County rows); not part of this case. TransMountain Media credited as media from Pitkin County rows ('radio and print advertising to promote the Community Compass website/resources, which is the Region V COAG's Anti-Stigma campaign'). Execution years are approximate (YouTube upload dates not retrievable; channel launched with the campaign in late 2024); five of the channel's videos listed, more shorts exist.
Record cases/co-region-5-community-compass.json, updated 2026-10-22· Link to this campaign