Responsibility Grows Here
Also: Find Your Moment
“Responsibility Grows Here”
Colorado Department of Public Health and Environment umbrella brand (US-CO) launched 21 May 2018 with four retail-marijuana education campaigns: adult users (with 'Meg the Budtender' on storage, public use and edibles), youth 12-20 ('Find Your Moment'), trusted adults talking with kids, and pregnant and breastfeeding people.
- Years
- 2018–now
- Country
- United States
- Topic
- CannabisDrugsMaternal health
- Asks people to
- Never startStartTalk to someone
- Strategy
- Self efficacySimple instructionTrusted messenger
- Channel
- OutdoorSocial (paid)Website
- Audience
- AdultsParentsYouthMarijuana users 21-34 (primary) and 35+, residents and tourists; youth 12-16 (primary) and 17-20; trusted adults; pregnant and breastfeeding people.
Evidence
NoneUnknown
No evaluation or reach figures found.
Sponsor (who paid)
- Colorado Department of Public Health and Environment State local government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
- Good to Know 2015–now
- Protect What's Next 2016–now
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. US-CO. Successor to Good to Know and Protect What's Next. Launch date (21 May 2018; trusted adults 14 June, pregnancy 25 June) and Meg the Budtender come from CDPHE press releases and Westword (May 2018) as summarized by a search tool; both pages returned 403 when fetched, so check. A July 2018 Denver Post editorial criticized it (not opened). Budget lines on the RTI slide (CO $4.6M, $9.4M) are not labelled by year in the text layer; not recorded. Site responsibilitygrowshere.com not opened. Agency not found. Ad library search: "Responsibility Grows Here", "CDPHE".
Record cases/co-responsibility-grows-here.json, updated 2026-10-28· Link to this campaign