DC Opioid Abatement prevention media campaign (2025)
District of Columbia opioid prevention and awareness campaign (US-DC) paid from the DC Opioid Abatement Fund and run under contract by Octane Public Relations for the Department of Behavioral Health; research and focus groups led to personal-story creative on digital platforms and out-of-home ads in bus shelters and Metro, set to launch 1 March 2025.
- Years
- 2025–now
- Country
- United States
- Budget
- "Prevention media campaign implemented by contract Octane Public Relations, LLC using $500,000 in funds" (OAAC presentation, 13 March 2024).
- Topic
- DrugsOpioids
- Asks people to
- Never startSeek help
- Strategy
- Testimonial
- Channel
- EventsOutdoorSocial (paid)
- Audience
- General public
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- DC Department of Behavioral Health (DBH) State local government, funder and contracting agency
- DC opioid settlement funds (Opioid Abatement Fund, Opioid Abatement Advisory Commission) Settlement funded, funder
Credits (who made it)
- Octane Public Relations, LLC Creative, 2024-2025 source
Related campaigns
- MyRecoveryDC / This Time, It's Different 2021–now
- Be Ready (naloxone) 2021–now
Sources
Research notes
US-DC. Campaign name not found: the commission records call it a 'prevention media campaign' / 'Octane Social Marketing Update'. Credits checked 2026-10-22 against fetched pages: Octane Public Relations (OAAC March 2024 presentation; contract sent 15 Feb 2024; January 2025 minutes record Octane presenting the launch plan for 1 March 2025). Whether it launched on schedule, and its creative, are unconfirmed. Discovered 2026-10-22 for #17.
Record cases/dc-opioid-abatement-prevention-media-campaign.json, updated 2026-10-22· Link to this campaign