delawarepublic.orgDelaware Fentanyl Awareness Advertising Campaign (youth)
Delaware Division of Public Health multimedia campaign (US-DE) launched 29 November 2022 targeting ages 14-25 with geo-targeted digital ads on YouTube, Snapchat, TikTok, Facebook and Instagram plus posters, window clings and coasters, explaining what fentanyl is and that it can be in counterfeit pills and other illicit drugs.
- Years
- 2022–2023
- Country
- United States
- Topic
- DrugsOpioids
- Asks people to
- Never startRecognize
- Strategy
- Fear appeal
- Channel
- EventsPrintSocial (paid)
- Audience
- Young adultsYouth
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Delaware Division of Public Health (DHSS) State local government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
- One Pill Can Kill 2021–now
- The Power to Save a Life 2021–now
Sources
Research notes
US-DE. Discovered 2026-10-22 for #17. No campaign name or tagline in the release. Instagram and TikTok ads were scheduled through February 2023 (Delaware Public Media), hence endYear 2023. No agency or funding named. No ads found on YouTube (DHSS channel UCDL1OqRkTxAzBDL_nKhikyw has none) or in YouTube search; check Meta Ad Library for 'Delaware Division of Public Health' Nov 2022-Feb 2023. Procurement search 2026-10-22: Delaware Open Checkbook (data.delaware.gov dataset 5s6n-7hpx) shows DHSS 'Community Health' ADVERTISING payments to Aloysius Butler & Clark (AB&C, Wilmington) of USD 8,230,496 in FY2022 and USD 8,547,741 in FY2023 (all DPH campaigns combined); AB&C is a possible vendor (checkbook entries carry no campaign name, so not credited). Other DHSS advertising payees include TAPP Networks and, from FY2025, A Bright Idea.
Record cases/de-fentanyl-awareness-youth.json, updated 2026-10-22· Link to this campaign