news.delaware.govThe Power to Save a Life
“The Power to Save a Life”
Delaware Division of Public Health naloxone campaign (US-DE) launched January 2021 with radio, bus-shelter, social media and gaming-app ads urging Delawareans to keep Narcan on hand, use free mail-order naloxone and download the OpiRescue DE app.
- Years
- 2021–now
- Country
- United States
- Topic
- Harm reductionOpioids
- Asks people to
- RecognizeSeek help
- Strategy
- Service linkSimple instruction
- Channel
- OutdoorRadioSocial (paid)
- Audience
- General public
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Delaware Division of Public Health, Office of Health Crisis Response State local government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
Sources
Research notes
US-DE. Discovered 2026-10-22 for #17. Announced 11 Dec 2020 to launch in January 2021; end date unknown. Mail-order naloxone partner NEXT Distro is a program partner, not a campaign credit. No agency named. No ads found online. Procurement search 2026-10-22: Delaware Open Checkbook (data.delaware.gov dataset 5s6n-7hpx) shows DHSS 'Community Health' ADVERTISING payments to Aloysius Butler & Clark (AB&C, Wilmington) of USD 3,712,772 in FY2021 and USD 8,230,496 in FY2022 (all DPH campaigns combined); AB&C is a possible vendor (checkbook entries carry no campaign name, so not credited). Other DHSS advertising payees include TAPP Networks and, from FY2025, A Bright Idea.
Record cases/de-power-to-save-a-life.json, updated 2026-10-22· Link to this campaign