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Delaware MOUD Anti-Stigma Campaign

Delaware Division of Substance Abuse and Mental Health anti-stigma campaign (US-DE), funded by the federal State Opioid Response grant, presenting medication for opioid use disorder as acceptable treatment through radio, digital billboards, transit posters, social media and streaming audio, driving traffic to HelpIsHereDE.com.

Years
2023–now
Reach
14M impressions as reported
“NASADAD SOR brief (2024): more than 14 million impressions, over 60,300 clicks and over 41,400 visitors to the state website.”
Country
United States
Topic
DrugsOpioids
Asks people to
Reduce stigmaSeek help
Strategy
Service linkStigma reduction
Channel
OutdoorRadioSocial (paid)Website
Audience
General public

Evidence

Self-reportedUnknown

NASADAD SOR brief (2024): more than 14 million impressions, over 60,300 clicks and over 41,400 visitors to the state website.

Sponsor (who paid)

Credits (who made it)

Not recorded yet.

Related campaigns

Sources

  1. NASADAD/ORN: Delaware SOR Initiatives brief (2024) sponsor · 2024
  2. DSAMH ECASU community awareness partnerships (SOR-funded messaging to reduce MOUD stigma) sponsor

Research notes

US-DE. Discovered 2026-10-22 for #17. Campaign name, exact dates and agency not found; startYear 2023 is an estimate from the 2024 brief covering the SOR grant period (could be 2022). The same brief describes a separate naloxone-training awareness campaign and HEAP PSA-style recovery videos for Black communities (logged in state-campaigns). DSAMH's ECASU program buys materials for community messaging campaigns rather than funding partners directly. ECASU page is cited from search results, not fetched. Procurement search 2026-10-22: Delaware Open Checkbook (data.delaware.gov dataset 5s6n-7hpx) shows DHSS 'Substance Abuse' ADVERTISING payments to Aloysius Butler & Clark (AB&C, Wilmington) of USD 241,736 in FY2021, USD 577,624 in FY2022, USD 124,125 in FY2025 and USD 233,386 in FY2026 (DSAMH, all campaigns combined); AB&C is a possible vendor (checkbook entries carry no campaign name, so not credited). Other DHSS advertising payees include TAPP Networks and, from FY2025, A Bright Idea. DSAMH's SOR 3.0/4.0 'Grassroots Messaging and Awareness Campaign' solicitations (2024) fund community partners rather than an agency (search results only).

Record cases/de-moud-anti-stigma-campaign.json, updated 2026-10-22· Link to this campaign