▶Videoyoutube.comFentanyl Free America
“Fentanyl Free America”
DEA enforcement initiative and public awareness campaign launched in early December 2025 to cut both supply of and demand for fentanyl. DEA offers free posters, radio ads, billboards and social media materials at dea.gov/fentanylfree and carries the message through partners such as NFL Alumni Health at the Super Bowl, Viking Motorsports in NASCAR races, and a national summit with CADCA.
- Years
- 2025–now
- Country
- United States
- Budget
- USD 500,000 DEA call 'Fentanyl Free America campaign and related Operation Fentanyl Free America activities scheduled for October 2025', Sep 2025-Apr 2026, to A. Bright Idea (USAspending), plus smaller 2026 calls for toolkit materials (USD 32,562) and media (USD 25,000 each)
- Topic
- DrugsOpioids
- Asks people to
- Never startRecognizeTalk to someone
- Strategy
- CelebrityFear appealPolicy pairedSimple instruction
- Channel
- EventsOutdoorRadioSocial (organic)Website
- Audience
- General publicParentsYouth
Evidence
NoneUnknown
No evaluation. DEA links falling fentanyl deaths (nearly 50,000 in 2024 vs nearly 73,000 in 2023) and lower pill potency to its combined enforcement and awareness work; the campaign's own contribution is not separated.
Sponsor (who paid)
- U.S. Drug Enforcement Administration Federal government, funder and creator
Credits (who made it)
- A. Bright Idea Creative, 2025-2026 source
- A. Bright Idea Media, 2026 source
Executions (individual ads)
- Fentanyl Free America (DEA) 2025 · social-organic · youtube
- SAC Tucker Fentanyl Free America awareness video (DEA) 2026 · social-organic · youtube
- Fentanyl Free America promotional materials (posters, radio, billboards, social) website · sponsor-site
Related campaigns
Sources
- DEA launches Fentanyl Free America initiative to combat the synthetic drug crisis (DEA San Francisco, 5 Dec 2025, via Wayback) sponsor · 2025
- Fentanyl Free America (DEA campaign page, via Wayback) sponsor · 2026
- DEA and NFL Alumni Health team up on football's biggest stage to tackle the fentanyl crisis (DEA, 3 Feb 2026, via Wayback) sponsor · 2026
Research notes
Discovered 2026-10-22 for #17. Launch releases are regional copies dated 3-5 December 2025. No creative or media agency named on any DEA page found; check USAspending for DEA demand-reduction media contracts. The promotional-materials URL is linked from the campaign page; its contents were not opened. Credits from contract records, 2026-10-22 procurement pass (USAspending API): DEA BPA 15DDHQ25A00000017 calls to A. Bright Idea (Bel Air, MD) name the campaign: campaign launch (15DDHQ25F00000938), 'Fentanyl Free America toolkit materials' (15DDHQ26F00000106), 'Fentanyl Free America media campaign A Bright Idea' (15DDHQ26F00000104) and a St. Louis digital media call. Field divisions also bought placements directly: billboards from Lamar, Outfront and Blue Line Media, Nexstar sponsorships (incl. a NASCAR tie-in, USD 90,000) and a Texas Motor Speedway deal; CADCA holds a USD 998,002 order for the '2026 First National Fentanyl Free America Summit'. A. Bright Idea has held DEA's advertising BPA since at least 2017 (Take Back Day, DEA 360).
Record cases/dea-fentanyl-free-america.json, updated 2026-10-22· Link to this campaign