▶Videoyoutube.comNational Fentanyl Prevention and Awareness Day (21 August)
Annual observance on 21 August started by Facing Fentanyl, a coalition of grassroots groups led by families who lost someone to illicit fentanyl, to remember the dead and warn the public. The Senate has passed resolutions designating the day (e.g. 2023, Grassley and Feinstein), and the DEA marks it with memorial events, its Faces of Fentanyl exhibit and video PSAs.
- Years
- 2022–now
- Country
- United States
- Topic
- DrugsOpioids
- Asks people to
- Never startRecognizeSupport a policy
- Strategy
- Fear appealTestimonial
- Channel
- EventsSocial (organic)Website
- Audience
- General publicParentsYouth
Evidence
NoneUnknown
Sponsor (who paid)
- Facing Fentanyl NGO, organizer
- U.S. Drug Enforcement Administration Federal government, partner
Credits (who made it)
Not recorded yet.
Executions (individual ads)
- National Fentanyl Prevention & Awareness Day PSA with AG Bondi & DEA Administrator Cole (2025) 2025 · social-organic · youtube
- National Fentanyl Prevention and Awareness Day, August 21st: DEA Administrator message 2026 · social-organic · youtube
- Faces of Fentanyl (DEA memorial exhibit) social-organic · youtube
Related campaigns
- National Fentanyl Awareness Day 2022–now
- One Pill Can Kill 2021–now
- Fentanyl Free America 2025–now
Sources
Research notes
Discovered 2026-10-22 for #17. Start year: facingfentanylnow.org was first captured by the Wayback Machine in March 2022 already campaigning for the day; first observance year not confirmed (2022 assumed). Messaging leans on enforcement and border/China framing ('Illicit fentanyl is made in China') as much as on health. No credits: no agency named.
Record cases/national-fentanyl-prevention-and-awareness-day.json, updated 2026-10-22· Link to this campaign