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Our Unfiltered Voices

Also: Unfiltered Voices · Douglas County Opioid Council Youth Awareness Campaign

“No filters. Just facts.”

Youth substance-use prevention campaign launched November 2025 by the Douglas County Opioid Council (Colorado's Region 12, US-CO), made by SE2 with local teens and paid for with opioid settlement money. Teens filmed their own substance-free lives; the ads and OurUnfilteredVoices.org use local survey data that most Douglas County teens don't use drugs, warn that one pill can kill, and show how to help a friend.

Years
2025–now
Reach
18.4M impressions as reported
“SE2 case study (March 2026), for Our Unfiltered Voices and Re:Life combined: more than 18.4 million impressions, more than 65,000 digital clicks, over 51,000 campaign website visits;”
Country
United States
Budget
$360,000 awarded to SE2 for 'Campaigns to reduce opioid stigma and substance use disorders, and increase awareness of recovery and treatment services' (Douglas County Opioid Council, 2024 recipients); Colorado AG expenditure data: $142,675 (2024) + $217,325 (2025, 'SE2 Youth and Adult Prevention campaigns'). Shared with the adult campaign Re:Life; no split given.
Topic
DrugsOpioids
Asks people to
Never startTalk to someone
Strategy
Social normsTestimonialUser generated content
Channel
CinemaOutdoorSchoolSocial (paid)Website
Audience
ParentsYouth
Douglas County, Colorado teens, with messages for families and peers; English only on the campaign site.

Evidence

Self-reportedUnknown

SE2 case study (March 2026), for Our Unfiltered Voices and Re:Life combined: more than 18.4 million impressions, more than 65,000 digital clicks, over 51,000 campaign website visits; 18 earned media mentions. No youth-specific reach or any behavior outcome reported.

Sponsor (who paid)

Credits (who made it)

Executions (individual ads)

Related campaigns

Sources

  1. Douglas County: Douglas County Opioid Council (awards and campaigns) sponsor
  2. SE2: Elevating opioid awareness (Douglas County Opioid Council case study, March 20, 2026) sponsor · 2026
  3. Colorado Attorney General: opioid settlement expenditures, years 1-3 (ArcGIS feature service, Region 12 rows) reference
  4. Our Unfiltered Voices campaign site sponsor
  5. Douglas County Opioid Council YouTube channel archive

Research notes

US-CO (Douglas County, Region 12). Discovered 2026-10-22 for #17 (local campaigns pass; method: settlement-tracker). Opened 2026-10-22: county opioid council page (youth campaign 'developed alongside Douglas County teens'; SE2 $360,000 award); SE2 case study (two parallel campaigns; teens documented their substance-free lives; positive social norming from local survey data; 'one pill can kill' message; shared channels incl. movie theaters and out-of-home in community spaces and schools); Colorado AG expenditure rows; ourunfilteredvoices.org (council project; '94% of Douglas County teens have never misused prescription pain medicine', Healthy Kids Colorado Survey 2023; points to Safe2Tell, I Matter and 988; no SE2 credit on the site); YouTube video pages (campaign video uploaded Nov 10, 2025 'Learn more about the campaign at OurUnfilteredVoices.org'; teen story videos uploaded Apr 15, 2026). Start year from the first video upload; SE2 credit years start 2024 because development money was spent in 2024. Numbers to check before reuse: reach figures are SE2's and combine both campaigns; the 94% and '87% of Colorado teens would protect a friend' (2023 survey of 266 youth) figures are quoted on the site. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/douglas-county-co-our-unfiltered-voices.json, updated 2026-10-23· Link to this campaign