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Re:Life

Also: Douglas County Opioid Council Adult Awareness Campaign

“Everyone can live free from addiction.”

Adult anti-stigma campaign launched September 2025 by the Douglas County Opioid Council (Colorado's Region 12, US-CO), made by SE2 and paid for with opioid settlement money. Documentary-style videos and portraits of Douglas County residents in recovery run in digital ads, cinemas, local media and out-of-home placements, pointing people to local treatment and recovery resources at ReLifeDouglasCo.org.

Years
2025–now
Reach
18.4M impressions as reported
“SE2 case study (March 2026), for Re:Life and Our Unfiltered Voices combined: more than 18.4 million impressions, more than 65,000 digital clicks, over 51,000 campaign website visits averaging over two minutes, traffic to local resource pages 'nearly doubled';”
Country
United States
Budget
$360,000 awarded to SE2 for 'Campaigns to reduce opioid stigma and substance use disorders, and increase awareness of recovery and treatment services' (Douglas County Opioid Council, 2024 recipients); Colorado AG expenditure data: $142,675 (2024, 'Adult and youth anti-stigma campaigns') + $217,325 (2025, 'SE2 Youth and Adult Prevention campaigns'). Shared with the youth campaign Our Unfiltered Voices; no split given.
Topic
DrugsOpioids
Asks people to
Reduce stigmaSeek help
Strategy
Service linkStigma reductionTestimonial
Channel
CinemaOutdoorSocial (paid)Website
Audience
AdultsGeneral public
Adults in Douglas County, Colorado; English only on the campaign site.

Evidence

Self-reportedUnknown

SE2 case study (March 2026), for Re:Life and Our Unfiltered Voices combined: more than 18.4 million impressions, more than 65,000 digital clicks, over 51,000 campaign website visits averaging over two minutes, traffic to local resource pages 'nearly doubled'; adult video ads reached 'nearly an 80% completion rate'; 18 earned media mentions (est. 2.7 million impressions). No behavior or treatment-entry outcome measured.

Sponsor (who paid)

Credits (who made it)

Executions (individual ads)

Related campaigns

Sources

  1. Douglas County: Douglas County Opioid Council (awards and campaigns) sponsor
  2. SE2: Elevating opioid awareness (Douglas County Opioid Council case study, March 20, 2026) sponsor · 2026
  3. Colorado Attorney General: opioid settlement expenditures, years 1-3 (ArcGIS feature service, Region 12 rows) reference
  4. Re:Life campaign site sponsor
  5. Douglas County Opioid Council YouTube channel archive
  6. Douglas County Opioid Council Adult Awareness Campaign Launch (news conference video, Sept 25, 2025) sponsor · 2025

Research notes

US-CO (Douglas County, Region 12). Discovered 2026-10-22 for #17 (local campaigns pass; method: settlement-tracker). Opened 2026-10-22: county opioid council page (SE2 $360,000 award; Re:Life described as the adult public awareness campaign 'developed with input from people with lived experience and recovery professionals'); SE2 case study (describes 'two parallel campaigns', Re:Life and Our Unfiltered Voices, so they are separate cases); Colorado AG expenditure feature service (Region 12 SE2 rows: $142,675 2024, $217,325 2025, vendor 'E-Squared Communications Group DBA SE2'); relifedouglasco.org (run by the council; asks for compassion, naloxone, 988 and local treatment; no SE2 credit on the site); YouTube channel and video pages (story videos uploaded Sept 25-26, 2025 with 'Find recovery support at www.relifedouglasco.org'; launch news conference uploaded Sept 25, 2025). SE2 credited as creative and media: its case study says the campaigns were developed with SE2 and lists paid placements (digital and social, movie theaters, local news and sponsored content, out-of-home). Execution channel 'social-paid' assumes the story videos ran as the video ads SE2 reports. Numbers to check before reuse: all reach figures are SE2's and combine both campaigns; '80% completion rate' is for adult video ads only. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/douglas-county-co-re-life.json, updated 2026-10-23· Link to this campaign