Become Unskippable
Fairfax County Public Schools youth substance use prevention and anti-stigma campaign (US-VA) launched in the 2024-25 school year with a contracted vendor and paid for with Fairfax County's direct-distribution opioid settlement funds; the county plans to expand it in 2026-27.
- Years
- 2024–now
- Country
- United States
- Budget
- FY24 allocation $260,000 (about $234,000 spent FY24-26); FY26 allocation $245,000, per the county's July 2026 settlement project status list.
- Topic
- DrugsOpioids
- Asks people to
- Never startReduce stigmaTalk to someone
- Strategy
- Stigma reduction
- Channel
- School
- Audience
- ParentsYouth
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Fairfax County Public Schools State local government, creator
- Fairfax County opioid settlement funds (direct distribution) Settlement funded, funder
Credits (who made it)
Not recorded yet.
Related campaigns
- #CouldBeYou 2019–2023
- Deadly Dose 2024–now
Sources
- Fairfax County Opioid Settlement-Funded Project Status as of July 2026 (PDF) reference · 2026
- Fairfax County: Opioid Settlement Funds sponsor · 2026
Research notes
US-VA (Fairfax County). Discovered 2026-10-22 for #17. Unverified (no page found that credits the agency): the county PDF says 'FCPS contracted w/ a vendor to develop Become Unskippable' without naming it. Thin record: the only fetched source is the county's settlement project list (line item 'Prevention Campaign and Anti-Stigma Youth Initiative (FCPS)'). fcps.edu/opioid returns 410 and no campaign page, site or ad was found; channels, behaviors and audience are inferred from the line item and should be checked. Settlement funding confirmed by the county PDF. Procurement search 2026-10-22: no award or contract naming a vendor for this campaign was found (USAspending subawards, state/local procurement and spending portals where searchable, settlement reports, web search).
Record cases/fairfax-county-become-unskippable.json, updated 2026-10-22· Link to this campaign