Deadly Dose

▶Videoyoutube.com

Also: Prevention and Education Campaign on Fentanyl and Overdose for Youth and Young Adults

Virginia Foundation for Healthy Youth statewide fentanyl and overdose awareness campaign (US-VA) for youth and young adults, paid for with Virginia Opioid Abatement Authority settlement funds: vertical social videos on YouTube, Instagram, TikTok and Snapchat (@deadlydoseva) and deadlydoseva.com warning that any pill or powder can contain fentanyl, teaching overdose signs, naloxone use and Virginia's 911 protections.

Years: 2024–now
Country: United States
Budget: OAA awarded VFHY $1,400,000 'for the second phase of the "Prevention and Education Campaign on Fentanyl and Overdose for Youth and Young Adults" (also referred to as "Deadly Dose") project' (Aug 2024).
Topic: Drugs Harm reduction Opioids
Asks people to: Never start Recognize Seek help
Strategy: Fear appeal Simple instruction User generated content
Channel: Social (paid)Website
Audience: Young adults Youth

Evidence

Self-reportedUnknown

VFHY survey (presented at an OAA Abatement Academy webinar): 91% of respondents saw at least one Deadly Dose message, 71% of aware respondents saw ads on YouTube, 82% said the ads gave new information about fentanyl, 32% searched for more information, 67% likely to share a post. Sample and method not given.

Sponsor (who paid)

Virginia Foundation for Healthy Youth State local government, creator
Virginia opioid settlement funds (Opioid Abatement Authority) Settlement funded, funder

Credits (who made it)

Not recorded yet.

Executions (individual ads)

A Message I Never Wanted to Leave My Friend 2024 · social-paid · youtube
Things my best friend would never do ... 2024 · social-paid · youtube
Things my boyfriend would never do … 2024 · social-paid · youtube
Things my BFF would never do ... 2024 · social-paid · youtube
A deadly dose: Fentanyl-laced drugs can be lethal 2024 · social-paid · youtube
Fentanyl: Any drug could have a deadly dose 2025 · social-paid · youtube
Share this video with a friend (short) 2025 · social-paid · youtube
Overdose signs: won't wake up, slow breathing, blue lips. Call 911 2025 · social-paid · youtube
Check out deadlydoseva.com (short) 2025 · social-paid · youtube
One dose of naloxone can mean another chance at life (short) 2025 · social-paid · youtube
Naloxone = overdose reversal (short) 2025 · social-paid · youtube
Overdoses are preventable. Naloxone can reverse the effects (short) 2025 · social-paid · youtube
Survival Story | Deadly Dose 2026 · social-paid · youtube
Line of Hands | Deadly Dose 2026 · social-paid · youtube
Play Along: What Happened at Your Last Party? | Deadly Dose 2026 · social-paid · youtube

Related campaigns

Sources

Deadly Dose (campaign site) sponsor · 2026
Virginia Opioid Abatement Authority: OAA Awards $9.1 Million in Funding to Agencies of the Commonwealth (5 Aug 2024) reference · 2024
OAA Abatement Academy webinar slides (VFHY: Virginia's statewide youth and young adult fentanyl awareness campaign), Wayback evaluation · 2025

Research notes

US-VA. Discovered 2026-10-22 for #17. Unverified (no page found that credits an agency). VFHY is a state agency (Virginia Foundation for Healthy Youth). startYear 2024 is the earliest @deadlydoseva YouTube upload (July 2024); a first OAA phase likely began in 2023 (not confirmed). Executions: 15 videos from the @deadlydoseva YouTube channel, oEmbed-confirmed; years are upload years. The webinar slides name TikTok files 'VFHY-DD-MP2-...' (media phase 2). Settlement funding confirmed by the OAA release. Procurement search 2026-10-22: USAspending FFATA subaward (DBHDS SOR grant H79TI085746, 30 Sep 2023, USD 300,000) says VFHY 'will work with its existing marketing contractors who were awarded contracts through requests for proposals' to produce and place a youth fentanyl awareness and prevention campaign; the contractors are not named. Virginia's eVA and Commonwealth Data Point were not searchable by campaign here.

Record cases/va-deadly-dose.json, updated 2026-10-22· Link to this campaign