Wellness AIDS Services African American OUD and harm reduction outreach (Flint)
Media outreach campaign by Wellness AIDS Services, a Flint, Michigan harm reduction agency (US-MI), funded through MDHHS's federal SOR 2 grant, raising awareness of opioid use disorder and harm reduction among African American residents in three phases from June to September 2021 with billboards, bus station ads, social media and radio.
- Years
- 2021
- Country
- United States
- Topic
- Harm reductionOpioids
- Asks people to
- Reduce stigmaSeek help
- Strategy
- Service linkTrusted messenger
- Channel
- EventsOutdoorRadioSocial (paid)
- Audience
- AdultsAfrican American residents of Flint and Genesee County at risk for opioid use disorder.
Evidence
Self-reportedUnknown
Sponsor-reported: overdose education and naloxone distribution to 126 people alongside the campaign.
Sponsor (who paid)
- Wellness AIDS Services (Flint, Michigan) NGO, creator
- Michigan Department of Health and Human Services (State Opioid Response 2 grant) State local government, funder
Credits (who made it)
Not recorded yet.
Related campaigns
Sources
Research notes
US-MI (Flint). Discovered 2026-10-22 for #17. Unverified (no page found that credits the agency): no creative agency named. Only source is the SOR 2 final report; no ads found online.
Record cases/flint-wellness-aids-services-oud-outreach.json, updated 2026-10-22· Link to this campaign