▶Videoyoutube.comChange: At Your Own Pace (Michigan harm reduction campaign)
“Change at your own pace”
Michigan Department of Health and Human Services harm reduction media campaign (US-MI) launched 1 March 2021 with Vital Strategies, using real Michiganders' stories of substance use to promote naloxone and syringe service programs and encourage people who use drugs to 'change at their own pace'; billboards, gas station posters, search, video, social and digital media, plus a harm reduction services locator.
- Years
- 2021
- Country
- United States
- Budget
- $900,000 (MDHHS release).
- Topic
- DrugsHarm reductionOpioids
- Asks people to
- Seek helpStart
- Strategy
- Service linkStigma reductionTestimonial
- Channel
- OutdoorPoint of saleSearchSocial (paid)TVWebsite
- Audience
- AdultsPeople who use drugs in Michigan, with emphasis on Southeast and Northern Michigan (SOR year-two report).
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Michigan Department of Health and Human Services State local government, sponsor
- Bloomberg Philanthropies (via Vital Strategies) Foundation, funder ($10 million Michigan overdose prevention investment)
Credits (who made it)
- Vital Strategies Strategy, 2021 source
Executions (individual ads)
- "Bryce" :30 (Opioid Harm Reduction) 2021 · tv · youtube
- "Bryce" :15 (Opioid Harm Reduction) 2021 · tv · youtube
- "Jesse" :30 (Opioid Harm Reduction) 2021 · tv · youtube
- "Jessie" :15 (Opioid Harm Reduction) 2021 · tv · youtube
- "Lauren" :30 (Opioid Harm Reduction) 2021 · tv · youtube
- "Lauren" :15 (Opioid Harm Reduction) 2021 · tv · youtube
- "Patrick" :30 (Opioid Harm Reduction) 2021 · tv · youtube
- "Patrick" :15 (Opioid Harm Reduction) 2021 · tv · youtube
- Change: At your own pace (harm reduction services locator page) 2021 · website · sponsor-site
Related campaigns
Sources
- MDHHS: MDHHS launches campaign to promote harm reduction services (press release, 1 March 2021) sponsor · 2021
- Vital Strategies: Michigan Department of Health and Human Services launches campaign to promote harm reduction services sponsor · 2021
- MDHHS: Change: At your own pace sponsor
- MDHHS: State Opioid Response Grant Annual Program Summary, Grant Year Two (Statewide Media Campaign) sponsor · 2020
Research notes
US-MI. Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: MDHHS 'partnered with Vital Strategies to launch a media campaign', part of the Bloomberg Philanthropies $10 million Michigan overdose prevention investment (MDHHS release). Vital Strategies' exact role (strategy vs creative/media) is not stated. The SOR year-two report says the project-year-two harm reduction ads were 'completed' and Brogan & Partners was MDHHS's media agency at the time, but no page credits Brogan with this campaign: Unverified (no page found that credits the agency): Brogan & Partners. Four people featured (Bryce, Jesse, Lauren, Patrick) match coverage of 'four different people'; videos uploaded about five years before October 2026. End year assumed 2021. Ad library search: "Michigan Department of Health and Human Services".
Record cases/mi-change-at-your-own-pace.json, updated 2026-10-22· Link to this campaign